nupointAdmin, Author at Nupoint Marketing

How to Pick a Marketing Agency Without Losing Your Sanity (or Your Budget)

So, you’ve decided it’s time to bring in reinforcements to handle those advertising campaigns you’ve been duct-taping together after hours. Congrats! But with every marketing firm promising “game-changing 360-degree synergy,” how do you choose an agency that fits? Grab a coffee—here’s a short roadmap. 1. Decide on Your Non-Negotiables Write a list of must-haves: e.g., […]

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Digital Ads Without the Waste: How to Make $1,500 Work Harder for Your Business

Running a small or mid-sized business is no small feat. You’re managing inventory, answering customer questions, dealing with shipping headaches—and trying to get more people in the door (or on your site). That’s where digital ads come in. When done right, they’re a powerful tool. When done wrong, they’re a money pit.Let’s break down what […]

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Marketing in Uncertain Times: What to Do When the Future Feels Foggy

When the economy wobbles, headlines are grim, and customer behavior starts to shift, the instinct for many small businesses and nonprofits is to tighten the belt—and often, marketing is the first thing to go. That’s a mistake. Marketing isn’t a luxury; it’s a lifeline. Especially in uncertain times, your visibility, relevance, and connection with your […]

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How Small Business Owners Can Use AI to Market Smarter

Running a small or medium business is not for the faint of heart. You’re managing everything — sales, service, operations — and somewhere in the middle of it all, you wish you had the time (and expertise) to market yourself online, show up in searches, and stay active on social media. Add to that the […]

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Marketing for a Better World: Authentic Sustainability Marketing Strategies

Saturday (April 22) is the 53rd anniversary of Earth Day and marketing plays a key role in the celebration.  Green marketing and sustainable marketing are often used interchangeably to describe this work. But there are nuances. “Green marketing” describes strategies that promote environmental awareness, while “sustainable marketing strategies” typically refer to environmentally conscious business practices.   […]

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What does it mean to be culturally competent? Changing the Narrative of Multicultural Marketing.

 NüPOINT’s Meredith Ford (R) with Tucson Ad Fed Board Member Adrienne Robertson. Award was for Cox Communications Tucson Connected campaign An important component to great marketing is a multi or cross-cultural approach to communication in business. This involves recognizing the differences in cultures and reflecting those distinctions to more effectively and genuinely communicate with an […]

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STARTING A PODCAST FOR YOUR BUSINESS

A business podcast is an opportunity to build your brand Thanks of course to the internet, now anyone can talk about virtually anything  – hobbies, true crime, or even their business (novel idea, right?) – on their own radio show. Of course, when we say radio show, we mean podcasting. Podcasting could be one of […]

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10 STEPS TO A GREAT VIRTUAL MEETING

2020 is the year of virtual everything – including virtual fundraisers, meetings and other events. As we all have during these times, the NüPOINT team has pivoted to serve our clients who need assistance hosting and executing virtual meetings. We’ve recently supported virtual meetings for: United Way of Delaware Westover Capital Better Business Bureau Serving […]

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Five Ways to Boost Engagement with Social Media

It can seem like social media is a one-way street: you post something, and others see it. But when your social media traffic is moving in only one direction, your business is too. Social media should be a two-way street.  Here are five types of social media posts that can get the two-way traffic moving. […]

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Consumer Trends During Quarantine

A lot has changed in eight weeks. As the COVID-19 outbreak and resulting state-by-state quarantines have caused massive shifts in day-to-day life, brands are scrambling to keep up. But for all these changes, there’s at least one constant: the human need for connection. Even if we’re living in a 2-D video world (Zoom, FaceTime, et […]

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