nupointAdmin, Author at Nupoint Marketing

How to Pick a Marketing Agency Without Losing Your Sanity (or Your Budget)

Posted on July 2, 2025 (July 2, 2025)

So, you’ve decided it’s time to bring in reinforcements to handle those advertising campaigns you’ve been duct-taping together after hours. Congrats! But with every marketing firm promising “game-changing 360-degree synergy,” how do you choose an agency that fits? Grab a coffee—here’s a short roadmap. 1. Decide on Your Non-Negotiables Write a list of must-haves: e.g., […]

Digital Ads Without the Waste: How to Make $1,500 Work Harder for Your Business

Posted on June 20, 2025 (June 23, 2025)

Running a small or mid-sized business is no small feat. You’re managing inventory, answering customer questions, dealing with shipping headaches—and trying to get more people in the door (or on your site). That’s where digital ads come in. When done right, they’re a powerful tool. When done wrong, they’re a money pit.Let’s break down what […]

Marketing in Uncertain Times: What to Do When the Future Feels Foggy

Posted on June 4, 2025

When the economy wobbles, headlines are grim, and customer behavior starts to shift, the instinct for many small businesses and nonprofits is to tighten the belt—and often, marketing is the first thing to go. That’s a mistake. Marketing isn’t a luxury; it’s a lifeline. Especially in uncertain times, your visibility, relevance, and connection with your […]

How Small Business Owners Can Use AI to Market Smarter

Posted on May 8, 2025 (May 8, 2025)

Running a small or medium business is not for the faint of heart. You’re managing everything — sales, service, operations — and somewhere in the middle of it all, you wish you had the time (and expertise) to market yourself online, show up in searches, and stay active on social media. Add to that the […]

Marketing for a Better World: Authentic Sustainability Marketing Strategies

Posted on April 19, 2023

Saturday (April 22) is the 53rd anniversary of Earth Day and marketing plays a key role in the celebration. Green marketing and sustainable marketing are often used interchangeably to describe this work. But there are nuances. “Green marketing” describes strategies that promote environmental awareness, while “sustainable marketing strategies” typically refer to environmentally conscious business practices. […]

STARTING A PODCAST FOR YOUR BUSINESS

Posted on August 10, 2020

A business podcast is an opportunity to build your brand Thanks of course to the internet, now anyone can talk about virtually anything – hobbies, true crime, or even their business (novel idea, right?) – on their own radio show. Of course, when we say radio show, we mean podcasting. Podcasting could be one of […]

10 STEPS TO A GREAT VIRTUAL MEETING

Posted on August 10, 2020 (April 4, 2025)

2020 is the year of virtual everything – including virtual fundraisers, meetings and other events. As we all have during these times, the NüPOINT team has pivoted to serve our clients who need assistance hosting and executing virtual meetings. We’ve recently supported virtual meetings for: United Way of Delaware Westover Capital Better Business Bureau Serving […]

Five Ways to Boost Engagement with Social Media

Posted on June 16, 2020

It can seem like social media is a one-way street: you post something, and others see it. But when your social media traffic is moving in only one direction, your business is too. Social media should be a two-way street. Here are five types of social media posts that can get the two-way traffic moving. […]

Consumer Trends During Quarantine

Posted on May 6, 2020

A lot has changed in eight weeks. As the COVID-19 outbreak and resulting state-by-state quarantines have caused massive shifts in day-to-day life, brands are scrambling to keep up. But for all these changes, there’s at least one constant: the human need for connection. Even if we’re living in a 2-D video world (Zoom, FaceTime, et […]

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