It can seem like social media is a one-way street: you post something, and others see it. But when your social media traffic is moving in only one direction, your business is too. Social media should be a two-way street. Here are five types of social media posts that can get the two-way traffic moving.
- Use Videos Often
Studies show that 54% of consumers want more video content from a brand or business they support (HubSpot, 2018). Videos hold attention longer than still images. But videos don’t have to be lengthy. The goal should be capturing your followers’ interest and getting your brand message across in an interesting or entertaining way. Examples of accounts that create awesome video content include @buzzfeedtasty, @diytricksdaily, and @tiphero.
- Feature Your Employees
Consumers want to know they can trust the people behind your brand. One way to convey trust is to feature employees in your posts. The human element will always resonate with consumers. These kinds of posts can include on-the-job action shots, testimonials, or even simple “meet the team” posts.
One example of this approach is the “I’m Bill” social media campaign that NüPOINT created for Bill’s Home Service Company in Tucson, AZ. The campaign features Bill’s employees, with the twist that, no matter who you deal with at Bill’s, you’re always dealing with “Bill” himself.
- Ask Customers for Their Opinions
Consumers who are loyal to your brand want to know what’s going on with your business. From little things like a change in business hours, to big things like new product launches, keeping your followers up to date is good practice. But go the extra mile by using your updates as an opportunity to foster two-way dialogue. For example, if you post about a new product or service, add a “Tell us what you think!” to the end of your caption and provide a feedback channel. It’s an easy way to get initial thoughts and reactions from your customers and to establish that two-way street.
- Post A Blog
Blogs are a great source of content that help establish a voice for your brand and are easily shareable on social media. Blogs are a way to create original content, generate ideas, and drive engagement from followers. Write about interesting or educational topics related to your brand. Keep it brief and make sure your material offers advice that your reader is likely to share, like, and comment upon. Ideas for blog posts can include new and innovative ways to use your product or service, your informed perspective on an industry topic, insights you’ve picked up over the years, or the benefits of using your product/service. Try to stick to a regular publishing calendar for your blog.
- Offer A Freebie…Carefully
Who doesn’t love free stuff? Product or service “giveaways” on social media generate buzz about your brand, raise engagement, and encourage consumers to try your product or service. But be crystal clear about any rules, limitations and time limits for your giveaway. Handled poorly, giveaways can create problems, like this: https://www.buzzfeednews.com/article/stephaniemcneal/reese-witherspoon-draper-james-teachers-lawsuit). But if done correctly, a giveaway can boost engagement, impressions, likes, and followers.
Engagement is the name of the game in social media. No matter what you’re posting, make time every time to interact with your customers, after all, the point of social media is to be social. It’s a two-way street!
If you need help or assistance with your social media, NüPOINT can help! Contact us to discuss ways we might be able to help your business boost engagement. https://nupointmarketing.com/contact/