ViewPoint

Should you hire a marketing agency or do-it-yourself?

The challenge many businesses face is wanting to save time and money by doing their marketing in-house but are limited by the time and tools they need to scale their marketing to reach new audiences. Making an informed decision by comparing the benefits of each: hiring a marketing agency vs. doing it yourself, can help […]

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STARTING A PODCAST FOR YOUR BUSINESS

A business podcast is an opportunity to build your brand Thanks of course to the internet, now anyone can talk about virtually anything  – hobbies, true crime, or even their business (novel idea, right?) – on their own radio show. Of course, when we say radio show, we mean podcasting. Podcasting could be one of […]

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Five Ways to Boost Engagement with Social Media

It can seem like social media is a one-way street: you post something, and others see it. But when your social media traffic is moving in only one direction, your business is too. Social media should be a two-way street.  Here are five types of social media posts that can get the two-way traffic moving. […]

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