ViewPoint

What does it mean to be culturally competent? Changing the Narrative.

 NüPOINT’s Meredith Ford (L) with Tucson Ad Fed Board Member Adrienne Robertson. Award was for Cox Communications Tucson Connected campaign An important component to great marketing is a multi or cross-cultural approach. This involves recognizing the differences in cultures and reflecting those distinctions to more effectively and genuinely communicate with an audience. Cultural factors can […]

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Are these five things driving people AWAY from your website?

You never get a second chance to make a first impression. And that’s true for your website, too. Here are five common website mistakes that can lead to high bounce rates, low conversions, and bad search rankings.   The site takes too long to load. Sometimes it’s that simple. The site just doesn’t load fast […]

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