When is it time to rebrand a nonprofit?

If you run a nonprofit, rebranding may be low on the priority list for many nonprofit organizations. After all, rebranding a nonprofit can be a lengthy and expensive process, and organizations are focused instead on expanding programs or fundraising initiatives. There are also frequently groups within the organization who believe branding to be purely cosmetic. […]

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Colors and Your Brand

Most business owners aren’t color specialists. So it might be a surprise to some that the colors you use in your branding materials can have a real impact on your business success. Why? Because colors often convey emotional qualities that impact how consumers respond to a brand. Don’t believe us? Keep reading! Black  Black can […]

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