STARTING A PODCAST FOR YOUR BUSINESS

A business podcast is an opportunity to build your brand

Thanks of course to the internet, now anyone can talk about virtually anything – hobbies, true crime, or even their business (novel idea, right?) – on their own radio show.

Of course, when we say radio show, we mean podcasting. Podcasting could be one of the most powerful, yet seldom used tools in your marketing toolkit. Sure, video has its place (we know, we do that too); but consider these stats:

According to Podcast Insights, there are more than one million active podcasts
90 million Americans listen to a podcast every month*
The number of Americans listening to a podcast each week has grown 120% over the last four years*
*Source: https://www.buzzsprout.com/how-to-make-a-podcast

But as popular as podcasting has become, there’s plenty of room for new voices. The truth is, podcasting is a great opportunity for you to build your profile as a category thought leader in your market. And if you’re not already thinking about starting a podcast, your competition is—or may already have!

NüPOINT produces a weekly podcast for Stand By Me, a program of United Way of Delaware and the State of Delaware. Listen here:
https://lnns.co/0Q_o4EGSrnZ

The benefits of podcasting are significant. Production expenses are minimal and recording and editing can be done remotely. And creating a podcast for your business automatically generates content for your social media, website, e-newsletters, and other tools you use to communicate with customers.

You can build or strengthen your cred as a thought leader through conversational or educational content, and depending on the format of your show, you can add guests – other thought leaders, clients, vendors – as a value-add for your listeners.

And finally, podcasting is fun!

Ready to start YOUR business podcast?
NüPOINT has you covered.
We produce everything, from concept through publishing.

Let’s discuss your project