Branding Archives

ViewPoint

Inside Our Award-Winning Design Process: Transforming Municipal Communications

Posted on July 17, 2024 (July 17, 2024) by mbabb

(L to R) NüPOINT Vice President Meredith Ford, CEO Mary Rowley, and Account Manager Marielle Babb accept the 2023 Addy Gold Winner for the Strategic Plan Update for the Town of Sahuarita. At NüPOINT Marketing, we pride ourselves on creating impactful, visually engaging designs that resonate with our clients and their communities. Our commitment to […]

When is it time to rebrand a nonprofit?

Posted on April 12, 2021 (July 12, 2023) by Aaron Seamster

If you run a nonprofit, rebranding may be low on the priority list for many nonprofit organizations. After all, rebranding a nonprofit can be a lengthy and expensive process, and organizations are focused instead on expanding programs or fundraising initiatives. There are also frequently groups within the organization who believe branding to be purely cosmetic. […]