Marketing Company: Google Ads, SEO, Social Media, Logo, Print

Market Research & Strategic Marketing Services

Your marketing is our business.

At NüPOINT Marketing, we provide tailored services to small and mid-sized businesses, nonprofits, government agencies and others. Our approach combines innovative research with strategic branding and marketing techniques, helping you stay ahead by understanding the needs of your audience. We turn insights into impact, delivering measurable results that drive success.

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MARKET RESEARCH

Gain insights into your audience, competitors, and industry trends.

BRANDING

Define and shape your brand identity for authentic resonance.

CONTENT & CAMPAIGN CREATION

Engage your audience with captivating content across platforms.

CAMPAIGN MANAGEMENT

Launch impactful marketing campaigns tailored to your goals.

Overview of Services:

Market Research

Market research involves collecting and analyzing data to understand consumer or voter behavior, guiding the development of strategies that drive action. It helps prevent costly mistakes and provides a roadmap for success. With over 20 years of research expertise, NüPOINT combines solid data insights with a marketing perspective to help you find the best path forward. Here’s how research can inform your decisions:

Risk analysis: Make informed decisions based on data and insights that identify both risks and opportunities in your market.

Competitive analysis: Understand your competitors’ strengths and weaknesses. That’s how you develop strategies that can give you a competitive advantage.

Trend analysis: Stay informed about emerging trends in the market. This allows you to adapt your strategies to meet changing market conditions.

Reputation analysis: Assess your reputation and discover customers’ opinions of your products or services. Helps you address negative perceptions.

Quantitative Services

  • Web, Mail, and Telephone Surveys
  • On-site and Mall Intercept Surveys

Qualitative Services

  • Focus Groups
  • In-depth Interviews
  • Secondary data reports

Marketing Strategy

We identify what success looks like. We set benchmarks and a timeline. If research is necessary, we get it done. Based on all this, we develop the plan.

  • Goal setting
  • Value proposition development
  • SWOT Analysis
  • Target customer identification
  • Effective messaging
  • Engagement Tactics
  • Tracking and measuring ROI

Branding / Design

Your brand is a transparent view into the soul of your organization. Our design approach is about visual communication. Our branding, logo design, and print marketing specialists help you create both.

  • Brand architecture
  • Logo and brand development
  • Corporate identity
  • Taglines and slogans
  • Brand style guide development
  • Print design
  • Web design
  • Experiential (exhibit) design Interactive design

Websites

A solid content strategy, a simple navigation structure, a friendly user interface, appropriate calls to action, and aesthetics are best practices.

  • Web Strategy
  • Web design
  • Custom web development
  • WordPress websites
  • Web maintenance
  • eCommerce websites
  • Microsites
  • Web hosting

Integrated Campaign Creation

From concept, to creation, to activation – we create campaigns, establish delivery tactics, create artwork, implement the media buy, and track the results.

  • Digital
  • Television
  • Radio
  • Printed Media
  • Outdoor Advertising

Digital Marketing

Granular targeted, integrated measurement, omni-channel solutions designed for performance. Our agency offers Google Ads, SEO, social media services, and more.

  • SEO (Search Engine Optimization)
  • SEM (Search Engine Marketing)
  • Targeted Paid Social Media
  • YouTube TrueView
  • Programmatic Display/Remarketing
  • Mobile Geofencing/Addressable Geofencing
  • Streaming Audio
  • OTT/Connected TV.
  • Pre-Roll/Online Video
  • Email Campaigns
  • Google Business Ads
  • Online Radio

Social Media

A successful social media strategy engages followers in an ongoing discussion. Our social media team works with you to build that community.

  • Social media assessments
  • Social media setup and management
  • Social media plans
  • Social media monitoring
  • Social media content creation
  • Social media posting
  • Social media reporting and analysis

Video / Photography

Our in-house professional photographers/videographers, and studio/editing suite gives us the flexibility to deliver the content you need to fully engage your audience.

  • HD and 4k video production
  • Scripting
  • Filming
  • Editing
  • Motion graphics
  • Aerial / drone videography
  • Webcasts
  • Professional photography

Public / Media Relations

Our team is made up of experts in assessing the big picture. Public relations isn’t only about reaching news and social media. It’s also about ensuring that your message is tight and effective. And it’s about reaching the right people in the right places.

  • Reputation Management
  • Press Releases
  • Crisis Communications
  • Media training
  • Speech writing
  • PR Strategy

Employee Communications

Essential for building a strong, informed, and engaged workforce. Our services ensure that your internal messaging is clear, motivating, and aligned with your company’s mission, fostering a culture of collaboration and trust.

  • Clear and engaging internal newsletters
  • Executive communications to inspire and lead teams
  • Interactive employee engagement campaigns
  • Seamless onboarding and training materials
  • Announcements and updates to keep teams informed
  • Strategic communications to maintain transparency

Events

From small intimate meetings to celebrations for hundreds, we manage all aspects of your event — from the invitation list to the clean-up — whatever it takes to make your event successful.

  • Event planning
  • Event set-up and take down
  • Event management
  • Event Branding
  • Event Swag

Contact us to effectively research, develop, execute, and manage your marketing initiatives. Stand out in a competitive marketplace. Achieve your business objectives.

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Success stories

True Access Capital: Fragmented to Focused
Reglagene: Well Deserving Start-up Secures Funding
Town of Sahuarita: Guiding Decisions with Community Insight
MAP Dashboard: Making Action Possible with Interactive Data
Ferris Home Improvements: 230 More Leads/Month
Arizona Public Media: $65M State-of-the-Art Facility Fully Funded

Need to talk to a strategic marketing expert?

Contact us today.

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