NüPOINT is a client-loving, research-hugging, strategy-believing, story-telling, design-creating, brand-making, web-developing, campaign-breathing, social media-planning, events-managing, results-getting, full-service agency with offices East and West.
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When is it time to rebrand a nonprofit?

A rebrand tends to be low on the priority list for many nonprofit organizations. After all, rebranding a nonprofit can be a lengthy and expensive process, and organizations are focused instead on expanding programs or fundraising initiatives. There are also...

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Are these five things driving people AWAY from your website?

You never get a second chance to make a first impression. And that’s true for your website, too. Here are five common website mistakes that can lead to high bounce rates, low conversions, and bad search rankings.   The site...

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It’s social media time. Do you know who your Admin is?

Do you know how to log in to and manage your business’ social media accounts? It seems like it should be straightforward, right? But what often starts simply – an employee or agency sets up the company’s Facebook page –...

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Facebook Advertising: The power of Facebook’s targeting ability

It’s no secret that Facebook is a massive data mine and boon for advertisers. We’ve all had ads follow us around the Internet, prompting us to buy the pair of shoes that we looked at once in the News Feed....

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What is Public Relations all about?

Have you ever watched television or scrolled social media and thought, “That’s just PR”? Public relations is sometimes derided as “spin” or “just PR.” But every company and organization is engaged in PR, and by and large, what public relations...

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A business podcast is an opportunity to build your brand Thanks of course to the internet, now anyone can talk about virtually anything  – hobbies, true crime, or even their business (novel idea, right?) – on their own radio show....

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2020 is the year of virtual everything – including virtual fundraisers, meetings and other events. As we all have during these times, the NüPOINT team has pivoted to serve our clients who need assistance hosting and executing virtual meetings. We’ve...

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Five Ways to Boost Engagement with Social Media

It can seem like social media is a one-way street: you post something, and others see it. But when your social media traffic is moving in only one direction, your business is too. Social media should be a two-way street. ...

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Consumer Trends During Quarantine

A lot has changed in eight weeks. As the COVID-19 outbreak and resulting state-by-state quarantines have caused massive shifts in day-to-day life, brands are scrambling to keep up. But for all these changes, there’s at least one constant: the human...

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Short Film by NüPOINT Encourages Delawareans To See Resolve and a Better Future in the Emptiness of Quarantine

Wilmington, DE --- A short film of Greater Wilmington landmarks normally buzzing with life but now locked in an eerily empty quarantine landscape, offers a portrait of a community determined to “flatten the curve” while moving toward a more hopeful...

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