When the economy wobbles, headlines are grim, and customer behavior starts to shift, the instinct for many small businesses and nonprofits is to tighten the belt—and often, marketing is the first thing to go. That’s a mistake. Marketing isn’t a luxury; it’s a lifeline. Especially in uncertain times, your visibility, relevance, and connection with your […]

Read More… from Marketing in Uncertain Times: What to Do When the Future Feels Foggy

Running a small or medium business is not for the faint of heart. You’re managing everything — sales, service, operations — and somewhere in the middle of it all, you wish you had the time (and expertise) to market yourself online, show up in searches, and stay active on social media. Add to that the […]

Read More… from How Small Business Owners Can Use AI to Market Smarter

The MAP Dashboard (Making Action Possible) is an innovative, interactive platform developed by the University of Arizona’s Economic and Business Research Center. It serves as a critical resource for data and insights on key markets in the Western U.S. and nationwide. The MAP Dashboard was designed to empower Tucson’s community leaders to make informed, data-driven […]

Read More… from Driving Awareness for the MAP Dashboard

Introduction Compassion & Choices (C&C) is a national organization advocating for end-of-life care options that align with individuals’ personal values and beliefs. Their mission is to pass legislation in every state, including Delaware, to legalize medical aid in dying (MAID). This case study explores how C&C partnered with NüPOINT to bolster awareness and drive legislative […]

Read More… from Advancing End-of-Life Care Options in Delaware Legislature: A Case Study

Introduction Reglagene, a cutting-edge start-up therapeutics company based in Tucson, AZ, is at the forefront of combating brain diseases. Specializing in the development of brain-penetrant medicines, Reglagene is pioneering breakthrough therapies for the safe and effective treatment of brain cancer. To secure the necessary funding for advancing their product through the U.S. Food and Drug […]

Read More… from Award-Winning Campaign Advances Brain Cancer Research: A Case Study

Brand awareness is more than just a buzzword—it’s a critical metric that reflects how well potential customers recognize and connect with your brand. It fosters customer loyalty and  drives growth and profitability–key goals for any business leader. Here are five effective strategies to build your brand awareness and create lasting connections with your audience. 1. […]

Read More… from How to Build Brand Awareness in 2024: 5 Proven Strategies

Background and Challenges NeighborGood Partners, formerly known as the National Council and Agricultural Life and Labor Research Fund Inc. (NCALL), recognized the need for a comprehensive rebranding to better reflect their evolved mission and services. Initially focused on rural housing for farm workers, the organization had expanded to include affordable housing and community development in […]

Read More… from How We Revitalized NeighborGood Partners’ Brand Identity

In 2024, marketing budgets are tighter than ever. Gartner, a leading research and advisory company, reports that marketing budgets have shrunk to 7.7% of total revenue, the smallest they’ve been since the pandemic. This is a significant drop from the 11% peak in 2020. For nonprofit organizations, this budget squeeze means re-evaluating every marketing tool […]

Read More… from How Nonprofits Can Thrive with Email Marketing in 2024: Insights and Tips

As technology advances, the plethora of marketing tactics available to businesses continues to grow. With an abundance of options and limited resources, selecting the most effective tactics can be challenging. At our full-service marketing agency, we offer a comprehensive range of services, from digital marketing to print advertising and social media strategy. A common question […]

Read More… from Which Marketing Tactic is Most Effective?

(L to R) NüPOINT Vice President Meredith Ford, CEO Mary Rowley, and Account Manager Marielle Babb accept the 2023 Addy Gold Winner for the Strategic Plan Update for the Town of Sahuarita. At NüPOINT Marketing, we pride ourselves on creating impactful, visually engaging designs that resonate with our clients and their communities. Our commitment to […]

Read More… from Inside Our Award-Winning Design Process: Transforming Municipal Communications

Discover how NüPOINT Marketing helped pass two bonds in Flagstaff, AZ, to address affordable housing and natural disaster mitigation. […]

Read More… from How Our Research and Strategy Secured Vital Community Projects

The challenge many businesses face is wanting to save time and money by doing their marketing in-house but are limited by the time and tools they need to scale their marketing to reach new audiences. Making an informed decision by comparing the benefits of each: hiring a marketing agency vs. doing it yourself, can help […]

Read More… from Should you hire a marketing agency or do-it-yourself?

Saturday (April 22) is the 53rd anniversary of Earth Day and marketing plays a key role in the celebration.  Green marketing and sustainable marketing are often used interchangeably to describe this work. But there are nuances. “Green marketing” describes strategies that promote environmental awareness, while “sustainable marketing strategies” typically refer to environmentally conscious business practices.   […]

Read More… from Marketing for a Better World: Authentic Sustainability Marketing Strategies

 NüPOINT’s Meredith Ford (R) with Tucson Ad Fed Board Member Adrienne Robertson. Award was for Cox Communications Tucson Connected campaign An important component to great marketing is a multi or cross-cultural approach to communication in business. This involves recognizing the differences in cultures and reflecting those distinctions to more effectively and genuinely communicate with an […]

Read More… from What does it mean to be culturally competent? Changing the Narrative of Multicultural Marketing.

If you run a nonprofit, rebranding may be low on the priority list for many nonprofit organizations. After all, rebranding a nonprofit can be a lengthy and expensive process, and organizations are focused instead on expanding programs or fundraising initiatives. There are also frequently groups within the organization who believe branding to be purely cosmetic. […]

Read More… from When is it time to rebrand a nonprofit?

You never get a second chance to make a first impression. And that’s true for your website, too. Here are five common web design mistakes and user experience issues that can lead to high bounce rates, low conversions, and bad search rankings. The site takes too long to load. Sometimes it’s that simple. The site […]

Read More… from Are these five common web design mistakes driving people AWAY from your website?

Do you know how to log in to and manage your business’ social media accounts? It seems like it should be straightforward, right? But what often starts simply – an employee or agency sets up the company’s Facebook page – can quickly snowball into a tangled web of logins, passwords, and access permissions. Within a […]

Read More… from It’s social media time. Do you know who your Admin is?

It’s no secret that Facebook is a massive data mine and boon for advertisers. We’ve all had ads follow us around the Internet, prompting us to buy the pair of shoes that we looked at once in the News Feed. One of the reasons Facebook is able to retarget consumers with ads is that it […]

Read More… from Facebook Advertising: The power of Facebook’s targeting ability

Have you ever watched television or scrolled social media and thought, “That’s just PR”? Public relations is sometimes derided as “spin” or “just PR.” But every company and organization is engaged in PR, and by and large, what public relations is all about isn’t disingenuous. So, what is public relations actually about? So many things: […]

Read More… from What is Public Relations all about?

A business podcast is an opportunity to build your brand Thanks of course to the internet, now anyone can talk about virtually anything  – hobbies, true crime, or even their business (novel idea, right?) – on their own radio show. Of course, when we say radio show, we mean podcasting. Podcasting could be one of […]

Read More… from STARTING A PODCAST FOR YOUR BUSINESS

2020 is the year of virtual everything – including virtual fundraisers, meetings and other events. As we all have during these times, the NüPOINT team has pivoted to serve our clients who need assistance hosting and executing virtual meetings. We’ve recently supported virtual meetings for: United Way of Delaware Westover Capital Better Business Bureau Serving […]

Read More… from 10 STEPS TO A GREAT VIRTUAL MEETING

It can seem like social media is a one-way street: you post something, and others see it. But when your social media traffic is moving in only one direction, your business is too. Social media should be a two-way street.  Here are five types of social media posts that can get the two-way traffic moving. […]

Read More… from Five Ways to Boost Engagement with Social Media

A lot has changed in eight weeks. As the COVID-19 outbreak and resulting state-by-state quarantines have caused massive shifts in day-to-day life, brands are scrambling to keep up. But for all these changes, there’s at least one constant: the human need for connection. Even if we’re living in a 2-D video world (Zoom, FaceTime, et […]

Read More… from Consumer Trends During Quarantine

Wilmington, DE — A short film of Greater Wilmington landmarks normally buzzing with life but now locked in an eerily empty quarantine landscape, offers a portrait of a community determined to “flatten the curve” while moving toward a more hopeful future. Produced by NüPOINT, an ad agency with offices here in Wilmington and in Tucson, […]

Read More… from Short Film by NüPOINT Encourages Delawareans To See Resolve and a Better Future in the Emptiness of Quarantine

Did you know that NüPOINT can give you valuable information about your customers and your market? Since 1999, NüPOINT’s research division has served businesses in finding the information they need to help guide their marketing campaigns. From start to finish, NüPOINT is your one-stop shop in all aspects of the marketing process. NüPOINT Research Division […]

Read More… from NüPOINT Market Research Division

Most business owners aren’t color specialists. So it might be a surprise to some that the colors you use in your branding materials can have a real impact on your business success. Why? Because colors often convey emotional qualities that impact how consumers respond to a brand. Don’t believe us? Keep reading! Black  Black can […]

Read More… from Colors and Your Brand

If establishing your brand on social media is essential to business success in the 21st century, as many believe, then why are some businesses hesitant to engage in an ongoing social media program? For starters, some business owners (OK, boomer) don’t believe their customers use social media platforms. Others believe that only younger people use […]

Read More… from The Importance of Social Media for Businesses

It’s easy to get lost driving in an unfamiliar place. A navigation app helps, but only if it’s accurate. If you pick the wrong app, you’re still lost. Market research is similar: It tells you where you are. It suggests ways to get where you want to go. But it has to be accurate. Good […]

Read More… from Five Questions To Ask Before Buying Research Services

Federal and international regulations regarding websites are evolving rapidly. Overlooking these changes could cost you time, money, and reputation. At NüPOINT Marketing, we’re seeing two trends that threaten to impact any organization with a website. One of our clients has already been impacted. Some law firms are threatening to sue companies whose websites do not […]

Read More… from Is Your Website ADA/GDPR Compliant?