Saturday (April 22) is the 53rd anniversary of Earth Day and marketing plays a key role in the celebration. Green marketing and sustainable marketing are often used interchangeably to describe this work. But there are nuances. “Green marketing” describes strategies that promote environmental awareness, while “sustainable marketing” typically refers to environmentally conscious business practices. Sustainable […]
Read More… from Marketing for a Better World: Strategies for Authentic Sustainability Marketing
NüPOINT’s Meredith Ford (R) with Tucson Ad Fed Board Member Adrienne Robertson. Award was for Cox Communications Tucson Connected campaign An important component to great marketing is a multi or cross-cultural approach. This involves recognizing the differences in cultures and reflecting those distinctions to more effectively and genuinely communicate with an audience. Cultural factors can […]
Read More… from What does it mean to be culturally competent? Changing the Narrative.
Do you know how to log in to and manage your business’ social media accounts? It seems like it should be straightforward, right? But what often starts simply – an employee or agency sets up the company’s Facebook page – can quickly snowball into a tangled web of logins, passwords, and access permissions. Within a […]
Read More… from It’s social media time. Do you know who your Admin is?