Here’s the truth most businesses don’t want to sit with: your competitor — the one doing less, charging more, and somehow always booked out — probably isn’t better than you. They’re just better known. You’ve seen it: two businesses in the same town, same industry, roughly the same quality of work. One is booked out […]
Read More… from What Great Marketing Does for Your Business (And What Ignoring It Will Cost You)
In 2024, marketing budgets are tighter than ever. Gartner, a leading research and advisory company, reports that marketing budgets have shrunk to 7.7% of total revenue, the smallest they’ve been since the pandemic. This is a significant drop from the 11% peak in 2020. For nonprofit organizations, this budget squeeze means re-evaluating every marketing tool […]
Read More… from How Nonprofits Can Thrive with Email Marketing in 2024: Insights and Tips
If you run a nonprofit, rebranding may be low on the priority list for many nonprofit organizations. After all, rebranding a nonprofit can be a lengthy and expensive process, and organizations are focused instead on expanding programs or fundraising initiatives. There are also frequently groups within the organization who believe branding to be purely cosmetic. […]