Nonprofit Marketing Archives

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How Nonprofits Can Thrive with Email Marketing in 2024: Insights and Tips

Posted on July 31, 2024 (July 31, 2024) by mbabb

In 2024, marketing budgets are tighter than ever. Gartner, a leading research and advisory company, reports that marketing budgets have shrunk to 7.7% of total revenue, the smallest they’ve been since the pandemic. This is a significant drop from the 11% peak in 2020. For nonprofit organizations, this budget squeeze means re-evaluating every marketing tool […]

When is it time to rebrand a nonprofit?

Posted on April 12, 2021 (July 12, 2023) by Aaron Seamster

If you run a nonprofit, rebranding may be low on the priority list for many nonprofit organizations. After all, rebranding a nonprofit can be a lengthy and expensive process, and organizations are focused instead on expanding programs or fundraising initiatives. There are also frequently groups within the organization who believe branding to be purely cosmetic. […]