• Marketing for a Better World: Authentic Sustainability Marketing Strategies

    Saturday (April 22) is the 53rd anniversary of Earth Day and marketing plays a key role in the celebration.  Green marketing and sustainable marketing are often used interchangeably to describe this work. But there are nuances. “Green marketing” describes strategies that promote environmental awareness, while “sustainable marketing strategies” typically refer to environmentally conscious business practices.  …

  • What does it mean to be culturally competent? Changing the Narrative of Multicultural Marketing.

     NüPOINT’s Meredith Ford (R) with Tucson Ad Fed Board Member Adrienne Robertson. Award was for Cox Communications Tucson Connected campaign An important component to great marketing is a multi or cross-cultural approach to communication in business. This involves recognizing the differences in cultures and reflecting those distinctions to more effectively and genuinely communicate with an…

  • When is it time to rebrand a nonprofit?

    If you run a nonprofit, rebranding may be low on the priority list for many nonprofit organizations. After all, rebranding a nonprofit can be a lengthy and expensive process, and organizations are focused instead on expanding programs or fundraising initiatives. There are also frequently groups within the organization who believe branding to be purely cosmetic.…