A rebrand tends to be low on the priority list for many nonprofit organizations. After all, rebranding a nonprofit can be a lengthy and expensive process, and organizations are focused instead on expanding programs or fundraising initiatives. There are also frequently groups within the organization who believe branding to be purely cosmetic. We encounter these […]
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You never get a second chance to make a first impression. And that’s true for your website, too. Here are five common website mistakes that can lead to high bounce rates, low conversions, and bad search rankings. The site takes too long to load. Sometimes it’s that simple. The site just doesn’t load fast […]
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Do you know how to log in to and manage your business’ social media accounts? It seems like it should be straightforward, right? But what often starts simply – an employee or agency sets up the company’s Facebook page – can quickly snowball into a tangled web of logins, passwords, and access permissions. Within a […]
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It’s no secret that Facebook is a massive data mine and boon for advertisers. We’ve all had ads follow us around the Internet, prompting us to buy the pair of shoes that we looked at once in the News Feed. One of the reasons Facebook is able to retarget consumers with ads is that it […]
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Have you ever watched television or scrolled social media and thought, “That’s just PR”? Public relations is sometimes derided as “spin” or “just PR.” But every company and organization is engaged in PR, and by and large, what public relations is all about isn’t disingenuous. So, what is public relations actually about? So many things: […]
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