Challenge: A Brand in Need of Clarity First State Community Loan Fund (FSCLF), now known as True Access Capital, exemplifies the importance of nonprofit brand empowerment. As a nonprofit dedicated to economic empowerment for underserved communities through financial services and training, FSCLF had an impactful mission. However, a fragmented brand presence and lack of cohesion […]
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The MAP Dashboard (Making Action Possible) is an innovative, interactive platform developed by the University of Arizona’s Economic and Business Research Center. It serves as a critical resource for data and insights on key markets in the Western U.S. and nationwide. The MAP Dashboard was designed to empower Tucson’s community leaders to make informed, data-driven […]
Brand awareness is more than just a buzzword—it’s a critical metric that reflects how well potential customers recognize and connect with your brand. It fosters customer loyalty and drives growth and profitability–key goals for any business leader. Here are five effective strategies to build your brand awareness and create lasting connections with your audience. 1. […]
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If you run a nonprofit, rebranding may be low on the priority list for many nonprofit organizations. After all, rebranding a nonprofit can be a lengthy and expensive process, and organizations are focused instead on expanding programs or fundraising initiatives. There are also frequently groups within the organization who believe branding to be purely cosmetic. […]
Most business owners aren’t color specialists. So it might be a surprise to some that the colors you use in your branding materials can have a real impact on your business success. Why? Because colors often convey emotional qualities that impact how consumers respond to a brand. Don’t believe us? Keep reading! Black Black can […]