ViewPoint

Driving Awareness for the MAP Dashboard

The MAP Dashboard (Making Action Possible) is an innovative, interactive platform developed by the University of Arizona’s Economic and Business Research Center. It serves as a critical resource for data and insights on key markets in the Western U.S. and nationwide. The MAP Dashboard was designed to empower Tucson’s community leaders to make informed, data-driven […]

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Award-Winning Campaign Advances Brain Cancer Research: A Case Study

An example of a digital ad and the website redesign from NuPOINT's award-winning campaign that landed Reglagene a major investor.

Introduction Reglagene, a cutting-edge start-up therapeutics company based in Tucson, AZ, is at the forefront of combating brain diseases. Specializing in the development of brain-penetrant medicines, Reglagene is pioneering breakthrough therapies for the safe and effective treatment of brain cancer. To secure the necessary funding for advancing their product through the U.S. Food and Drug […]

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It’s social media time. Do you know who your Admin is?

Do you know how to log in to and manage your business’ social media accounts? It seems like it should be straightforward, right? But what often starts simply – an employee or agency sets up the company’s Facebook page – can quickly snowball into a tangled web of logins, passwords, and access permissions. Within a […]

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Facebook Advertising: The power of Facebook’s targeting ability

It’s no secret that Facebook is a massive data mine and boon for advertisers. We’ve all had ads follow us around the Internet, prompting us to buy the pair of shoes that we looked at once in the News Feed. One of the reasons Facebook is able to retarget consumers with ads is that it […]

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