Challenge: A Brand in Need of Clarity First State Community Loan Fund (FSCLF), now known as True Access Capital, exemplifies the importance of nonprofit brand empowerment. As a nonprofit dedicated to economic empowerment for underserved communities through financial services and training, FSCLF had an impactful mission. However, a fragmented brand presence and lack of cohesion […]
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The MAP Dashboard (Making Action Possible) is an innovative, interactive platform developed by the University of Arizona’s Economic and Business Research Center. It serves as a critical resource for data and insights on key markets in the Western U.S. and nationwide. The MAP Dashboard was designed to empower Tucson’s community leaders to make informed, data-driven […]
Introduction Reglagene, a cutting-edge start-up therapeutics company based in Tucson, AZ, is at the forefront of combating brain diseases. Specializing in the development of brain-penetrant medicines, Reglagene is pioneering breakthrough therapies for the safe and effective treatment of brain cancer. To secure the necessary funding for advancing their product through the U.S. Food and Drug […]
Read More… from Award-Winning Campaign Advances Brain Cancer Research: A Case Study
Brand awareness is more than just a buzzword—it’s a critical metric that reflects how well potential customers recognize and connect with your brand. It fosters customer loyalty and drives growth and profitability–key goals for any business leader. Here are five effective strategies to build your brand awareness and create lasting connections with your audience. 1. […]
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Background and Challenges NeighborGood Partners, formerly known as the National Council and Agricultural Life and Labor Research Fund Inc. (NCALL), recognized the need for a comprehensive rebranding to better reflect their evolved mission and services. Initially focused on rural housing for farm workers, the organization had expanded to include affordable housing and community development in […]
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(L to R) NüPOINT Vice President Meredith Ford, CEO Mary Rowley, and Account Manager Marielle Babb accept the 2023 Addy Gold Winner for the Strategic Plan Update for the Town of Sahuarita. At NüPOINT Marketing, we pride ourselves on creating impactful, visually engaging designs that resonate with our clients and their communities. Our commitment to […]
Read More… from Inside Our Award-Winning Design Process: Transforming Municipal Communications
If you run a nonprofit, rebranding may be low on the priority list for many nonprofit organizations. After all, rebranding a nonprofit can be a lengthy and expensive process, and organizations are focused instead on expanding programs or fundraising initiatives. There are also frequently groups within the organization who believe branding to be purely cosmetic. […]