Challenge: A Brand in Need of Clarity First State Community Loan Fund (FSCLF), now known as True Access Capital, exemplifies the importance of nonprofit brand empowerment. As a nonprofit dedicated to economic empowerment for underserved communities through financial services and training, FSCLF had an impactful mission. However, a fragmented brand presence and lack of cohesion […]
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The MAP Dashboard (Making Action Possible) is an innovative, interactive platform developed by the University of Arizona’s Economic and Business Research Center. It serves as a critical resource for data and insights on key markets in the Western U.S. and nationwide. The MAP Dashboard was designed to empower Tucson’s community leaders to make informed, data-driven […]
Introduction Reglagene, a cutting-edge start-up therapeutics company based in Tucson, AZ, is at the forefront of combating brain diseases. Specializing in the development of brain-penetrant medicines, Reglagene is pioneering breakthrough therapies for the safe and effective treatment of brain cancer. To secure the necessary funding for advancing their product through the U.S. Food and Drug […]
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Brand awareness is more than just a buzzword—it’s a critical metric that reflects how well potential customers recognize and connect with your brand. It fosters customer loyalty and drives growth and profitability–key goals for any business leader. Here are five effective strategies to build your brand awareness and create lasting connections with your audience. 1. […]
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In 2024, marketing budgets are tighter than ever. Gartner, a leading research and advisory company, reports that marketing budgets have shrunk to 7.7% of total revenue, the smallest they’ve been since the pandemic. This is a significant drop from the 11% peak in 2020. For nonprofit organizations, this budget squeeze means re-evaluating every marketing tool […]
Read More… from How Nonprofits Can Thrive with Email Marketing in 2024: Insights and Tips
As technology advances, the plethora of marketing tactics available to businesses continues to grow. With an abundance of options and limited resources, selecting the most effective tactics can be challenging. At our full-service marketing agency, we offer a comprehensive range of services, from digital marketing to print advertising and social media strategy. A common question […]
Most business owners aren’t color specialists. So it might be a surprise to some that the colors you use in your branding materials can have a real impact on your business success. Why? Because colors often convey emotional qualities that impact how consumers respond to a brand. Don’t believe us? Keep reading! Black Black can […]