Challenge: A Brand in Need of Clarity First State Community Loan Fund (FSCLF), now known as True Access Capital, exemplifies the importance of nonprofit brand empowerment. As a nonprofit dedicated to economic empowerment for underserved communities through financial services and training, FSCLF had an impactful mission. However, a fragmented brand presence and lack of cohesion […]
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The MAP Dashboard (Making Action Possible) is an innovative, interactive platform developed by the University of Arizona’s Economic and Business Research Center. It serves as a critical resource for data and insights on key markets in the Western U.S. and nationwide. The MAP Dashboard was designed to empower Tucson’s community leaders to make informed, data-driven […]
Introduction Reglagene, a cutting-edge start-up therapeutics company based in Tucson, AZ, is at the forefront of combating brain diseases. Specializing in the development of brain-penetrant medicines, Reglagene is pioneering breakthrough therapies for the safe and effective treatment of brain cancer. To secure the necessary funding for advancing their product through the U.S. Food and Drug […]
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Brand awareness is more than just a buzzword—it’s a critical metric that reflects how well potential customers recognize and connect with your brand. It fosters customer loyalty and drives growth and profitability–key goals for any business leader. Here are five effective strategies to build your brand awareness and create lasting connections with your audience. 1. […]
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Background and Challenges NeighborGood Partners, formerly known as the National Council and Agricultural Life and Labor Research Fund Inc. (NCALL), recognized the need for a comprehensive rebranding to better reflect their evolved mission and services. Initially focused on rural housing for farm workers, the organization had expanded to include affordable housing and community development in […]
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As technology advances, the plethora of marketing tactics available to businesses continues to grow. With an abundance of options and limited resources, selecting the most effective tactics can be challenging. At our full-service marketing agency, we offer a comprehensive range of services, from digital marketing to print advertising and social media strategy. A common question […]
Discover how NüPOINT Marketing helped pass two bonds in Flagstaff, AZ, to address affordable housing and natural disaster mitigation. […]
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The challenge many businesses face is wanting to save time and money by doing their marketing in-house but are limited by the time and tools they need to scale their marketing to reach new audiences. Making an informed decision by comparing the benefits of each: hiring a marketing agency vs. doing it yourself, can help […]
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A business podcast is an opportunity to build your brand Thanks of course to the internet, now anyone can talk about virtually anything – hobbies, true crime, or even their business (novel idea, right?) – on their own radio show. Of course, when we say radio show, we mean podcasting. Podcasting could be one of […]
2020 is the year of virtual everything – including virtual fundraisers, meetings and other events. As we all have during these times, the NüPOINT team has pivoted to serve our clients who need assistance hosting and executing virtual meetings. We’ve recently supported virtual meetings for: United Way of Delaware Westover Capital Better Business Bureau Serving […]