ViewPoint

Award-Winning Campaign Advances Brain Cancer Research: A Case Study

An example of a digital ad and the website redesign from NuPOINT's award-winning campaign that landed Reglagene a major investor.

Introduction Reglagene, a cutting-edge start-up therapeutics company based in Tucson, AZ, is at the forefront of combating brain diseases. Specializing in the development of brain-penetrant medicines, Reglagene is pioneering breakthrough therapies for the safe and effective treatment of brain cancer. To secure the necessary funding for advancing their product through the U.S. Food and Drug […]

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What does it mean to be culturally competent? Changing the Narrative of Multicultural Marketing.

 NüPOINT’s Meredith Ford (R) with Tucson Ad Fed Board Member Adrienne Robertson. Award was for Cox Communications Tucson Connected campaign An important component to great marketing is a multi or cross-cultural approach to communication in business. This involves recognizing the differences in cultures and reflecting those distinctions to more effectively and genuinely communicate with an […]

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Are these five common web design mistakes driving people AWAY from your website?

You never get a second chance to make a first impression. And that’s true for your website, too. Here are five common web design mistakes and user experience issues that can lead to high bounce rates, low conversions, and bad search rankings. The site takes too long to load. Sometimes it’s that simple. The site […]

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