Wilmington, DE — A short film of Greater Wilmington landmarks normally buzzing with life but now locked in an eerily empty quarantine landscape, offers a portrait of a community determined to “flatten the curve” while moving toward a more hopeful future. Produced by NüPOINT, an ad agency with offices here in Wilmington and in Tucson, […]
Did you know that NüPOINT can give you valuable information about your customers and your market? Since 1999, NüPOINT’s research division has served businesses in finding the information they need to help guide their marketing campaigns. From start to finish, NüPOINT is your one-stop shop in all aspects of the marketing process. NüPOINT Research Division […]
Most business owners aren’t color specialists. So it might be a surprise to some that the colors you use in your branding materials can have a real impact on your business success. Why? Because colors often convey emotional qualities that impact how consumers respond to a brand. Don’t believe us? Keep reading! Black Black can […]
If establishing your brand on social media is essential to business success in the 21st century, as many believe, then why are some businesses hesitant to engage in an ongoing social media program? For starters, some business owners (OK, boomer) don’t believe their customers use social media platforms. Others believe that only younger people use […]
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It’s easy to get lost driving in an unfamiliar place. A navigation app helps, but only if it’s accurate. If you pick the wrong app, you’re still lost. Market research is similar: It tells you where you are. It suggests ways to get where you want to go. But it has to be accurate. Good […]
Read More… from Five Questions To Ask Before Buying Research Services
Federal and international regulations regarding websites are evolving rapidly. Overlooking these changes could cost you time, money, and reputation. At NüPOINT Marketing, we’re seeing two trends that threaten to impact any organization with a website. One of our clients has already been impacted. Some law firms are threatening to sue companies whose websites do not […]