The MAP Dashboard (Making Action Possible) is an innovative, interactive platform developed by the University of Arizona’s Economic and Business Research Center. It serves as a critical resource for data and insights on key markets in the Western U.S. and nationwide. The MAP Dashboard was designed to empower Tucson’s community leaders to make informed, data-driven decisions about the region’s future. With partners such as the Pima Association of Governments and major regional sponsors, the MAP Dashboard has become a trusted tool for policy makers and business leaders alike.
For over a decade, NüPOINT Marketing has been a key partner in building MAP’s brand awareness across Arizona and the Southwestern U.S. Our comprehensive approach has included:
- Public & media relations to generate press and community buzz
- Digital marketing to expand MAP’s reach to diverse audiences
- Special event development and management to drive engagement
- Market research to better understand community needs
- Sponsorship materials to secure funding and enhance partnerships
Through these efforts, MAP Dashboard has continued to grow its influence, earning numerous awards for excellence in public service. Today, the platform boasts:
- 900,000+ page views
- 346,000 users
- A steady 25% newsletter open rate
From government officials to business leaders, MAP Dashboard has become an essential resource, widely referenced and relied upon to guide decision-making across the state. NüPOINT is proud to have contributed to the ongoing success of this vital community tool.