Running a small business? Trying to get your start-up off the ground? You’ve probably wondered: How do I get noticed without emptying my wallet? Here’s how: keep it simple, keep it smart, keep it focused. Here’s a marketing strategy for small business that you can start using right away. 1. Own your Google listing Many people […]
Read More… from 10 Simple, Low-Cost Marketing Strategies That Work For Small Business
So, you’ve decided it’s time to bring in reinforcements to handle those advertising campaigns you’ve been duct-taping together after hours. Congrats! But with every marketing firm promising “game-changing 360-degree synergy,” how do you choose an agency that fits? Grab a coffee—here’s a short roadmap. 1. Decide on Your Non-Negotiables Write a list of must-haves: e.g., […]
Read More… from How to Pick a Marketing Agency Without Losing Your Sanity (or Your Budget)
Running a small or mid-sized business is no small feat. You’re managing inventory, answering customer questions, dealing with shipping headaches—and trying to get more people in the door (or on your site). That’s where digital ads come in. When done right, they’re a powerful tool. When done wrong, they’re a money pit.Let’s break down what […]
Read More… from Digital Ads Without the Waste: How to Make $1,500 Work Harder for Your Business
When the economy wobbles, headlines are grim, and customer behavior starts to shift, the instinct for many small businesses and nonprofits is to tighten the belt—and often, marketing is the first thing to go. That’s a mistake. Marketing isn’t a luxury; it’s a lifeline. Especially in uncertain times, your visibility, relevance, and connection with your […]
Read More… from Marketing in Uncertain Times: What to Do When the Future Feels Foggy
A business podcast is an opportunity to build your brand Thanks of course to the internet, now anyone can talk about virtually anything – hobbies, true crime, or even their business (novel idea, right?) – on their own radio show. Of course, when we say radio show, we mean podcasting. Podcasting could be one of […]
2020 is the year of virtual everything – including virtual fundraisers, meetings and other events. As we all have during these times, the NüPOINT team has pivoted to serve our clients who need assistance hosting and executing virtual meetings. We’ve recently supported virtual meetings for: United Way of Delaware Westover Capital Better Business Bureau Serving […]
It can seem like social media is a one-way street: you post something, and others see it. But when your social media traffic is moving in only one direction, your business is too. Social media should be a two-way street. Here are five types of social media posts that can get the two-way traffic moving. […]
Read More… from Five Ways to Boost Engagement with Social Media
A lot has changed in eight weeks. As the COVID-19 outbreak and resulting state-by-state quarantines have caused massive shifts in day-to-day life, brands are scrambling to keep up. But for all these changes, there’s at least one constant: the human need for connection. Even if we’re living in a 2-D video world (Zoom, FaceTime, et […]
Wilmington, DE — A short film of Greater Wilmington landmarks normally buzzing with life but now locked in an eerily empty quarantine landscape, offers a portrait of a community determined to “flatten the curve” while moving toward a more hopeful future. Produced by NüPOINT, an ad agency with offices here in Wilmington and in Tucson, […]
Did you know that NüPOINT can give you valuable information about your customers and your market? Since 1999, NüPOINT’s research division has served businesses in finding the information they need to help guide their marketing campaigns. From start to finish, NüPOINT is your one-stop shop in all aspects of the marketing process. NüPOINT Research Division […]