If you run a home improvement business, you are in one of the best markets you’ll ever see. Right now, housing prices are so high that many homeowners are staying put instead of trading up. They are choosing to remodel kitchens, finish basements, add decks, and upgrade bathrooms instead of moving. This means more people […]
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Cutting brand marketing when times get tough might seem like a smart move for small and medium businesses—but evidence shows it’s a costly mistake. Investing in your brand protects future sales and amplifies the impact of every other marketing dollar you spend. Why Many Marketers Still Value Branding Most marketing leaders—about 77%—say a strong brand […]
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We see it all the time. A company is gearing up for a product launch or entering a new market. The team’s excited, the timeline’s aggressive, and in the planning meeting someone confidently says, “We know our customers want this.” Everyone nods. But do you actually know? If you did your market research, you can […]
Read More… from Market Research: Your Secret Weapon for Smarter Business Decisions
Running a small business? Trying to get your start-up off the ground? You’ve probably wondered: How do I get noticed without emptying my wallet? Here’s how: keep it simple, keep it smart, keep it focused. Here’s a marketing strategy for small business that you can start using right away. 1. Own your Google listing Many people […]
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So, you’ve decided it’s time to bring in reinforcements to handle those advertising campaigns you’ve been duct-taping together after hours. Congrats! But with every marketing firm promising “game-changing 360-degree synergy,” how do you choose an agency that fits? Grab a coffee—here’s a short roadmap. 1. Decide on Your Non-Negotiables Write a list of must-haves: e.g., […]
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Running a small or mid-sized business is no small feat. You’re managing inventory, answering customer questions, dealing with shipping headaches—and trying to get more people in the door (or on your site). That’s where digital ads come in. When done right, they’re a powerful tool. When done wrong, they’re a money pit.Let’s break down what […]
Read More… from Digital Ads Without the Waste: How to Make $1,500 Work Harder for Your Business
When the economy wobbles, headlines are grim, and customer behavior starts to shift, the instinct for many small businesses and nonprofits is to tighten the belt—and often, marketing is the first thing to go. That’s a mistake. Marketing isn’t a luxury; it’s a lifeline. Especially in uncertain times, your visibility, relevance, and connection with your […]
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A business podcast is an opportunity to build your brand Thanks of course to the internet, now anyone can talk about virtually anything – hobbies, true crime, or even their business (novel idea, right?) – on their own radio show. Of course, when we say radio show, we mean podcasting. Podcasting could be one of […]
2020 is the year of virtual everything – including virtual fundraisers, meetings and other events. As we all have during these times, the NüPOINT team has pivoted to serve our clients who need assistance hosting and executing virtual meetings. We’ve recently supported virtual meetings for: United Way of Delaware Westover Capital Better Business Bureau Serving […]
It can seem like social media is a one-way street: you post something, and others see it. But when your social media traffic is moving in only one direction, your business is too. Social media should be a two-way street. Here are five types of social media posts that can get the two-way traffic moving. […]
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