Copywriting. You used to hate it, now, with AI’s help, you love it: paste a prompt, publish the output, repeat. There’s a risk there. One day you’ll scroll back through six months of content and along the way, you can’t tell who you are anymore. Your voice is gone. Your message sounds like everybody else’s […]
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Feeling lost in the crowd? Small and midsize businesses lose presence when they spread their marketing efforts too thin. The answer? A repeatable, high-visibility marketing “stack.” Here are some ways to get noticed: Pick one audience and one promise When you speak to everyone, you engage no one. Write a one-sentence promise that your target […]
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NüPOINT’s Meredith Ford (R) with Tucson Ad Fed Board Member Adrienne Robertson. Award was for Cox Communications Tucson Connected campaign An important component to great marketing is a multi or cross-cultural approach to communication in business. This involves recognizing the differences in cultures and reflecting those distinctions to more effectively and genuinely communicate with an […]
Do you know how to log in to and manage your business’ social media accounts? It seems like it should be straightforward, right? But what often starts simply – an employee or agency sets up the company’s Facebook page – can quickly snowball into a tangled web of logins, passwords, and access permissions. Within a […]
Read More… from It’s social media time. Do you know who your Admin is?