NüPOINT’s Meredith Ford (R) with Tucson Ad Fed Board Member Adrienne Robertson. Award was for Cox Communications Tucson Connected campaign An important component to great marketing is a multi or cross-cultural approach to communication in business. This involves recognizing the differences in cultures and reflecting those distinctions to more effectively and genuinely communicate with an […]
What does it mean to be culturally competent? Changing the Narrative of Multicultural Marketing.
