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Empowering Underserved Communities with a Stronger, Unified Brand

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Challenge: A Brand in Need of Clarity First State Community Loan Fund (FSCLF), now known as True Access Capital, exemplifies the importance of nonprofit brand empowerment. As a nonprofit dedicated to economic empowerment for underserved communities through financial services and training, FSCLF had an impactful mission. However, a fragmented brand presence and lack of cohesion […]

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Driving Awareness for the MAP Dashboard

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The MAP Dashboard (Making Action Possible) is an innovative, interactive platform developed by the University of Arizona’s Economic and Business Research Center. It serves as a critical resource for data and insights on key markets in the Western U.S. and nationwide. The MAP Dashboard was designed to empower Tucson’s community leaders to make informed, data-driven […]

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Advancing End-of-Life Care Options in Delaware Legislature: A Case Study

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Introduction Compassion & Choices (C&C) is a national organization advocating for end-of-life care options that align with individuals’ personal values and beliefs. Their mission is to pass legislation in every state, including Delaware, to legalize medical aid in dying (MAID). This case study explores how C&C partnered with NüPOINT to bolster awareness and drive legislative […]

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Award-Winning Campaign Advances Brain Cancer Research: A Case Study

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Introduction Reglagene, a cutting-edge start-up therapeutics company based in Tucson, AZ, is at the forefront of combating brain diseases. Specializing in the development of brain-penetrant medicines, Reglagene is pioneering breakthrough therapies for the safe and effective treatment of brain cancer. To secure the necessary funding for advancing their product through the U.S. Food and Drug […]

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How to Build Brand Awareness in 2024: 5 Proven Strategies

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Brand awareness is more than just a buzzword—it’s a critical metric that reflects how well potential customers recognize and connect with your brand. It fosters customer loyalty and  drives growth and profitability–key goals for any business leader. Here are five effective strategies to build your brand awareness and create lasting connections with your audience. 1. […]

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How We Revitalized NeighborGood Partners’ Brand Identity

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Background and Challenges NeighborGood Partners, formerly known as the National Council and Agricultural Life and Labor Research Fund Inc. (NCALL), recognized the need for a comprehensive rebranding to better reflect their evolved mission and services. Initially focused on rural housing for farm workers, the organization had expanded to include affordable housing and community development in […]

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How Nonprofits Can Thrive with Email Marketing in 2024: Insights and Tips

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In 2024, marketing budgets are tighter than ever. Gartner, a leading research and advisory company, reports that marketing budgets have shrunk to 7.7% of total revenue, the smallest they’ve been since the pandemic. This is a significant drop from the 11% peak in 2020. For nonprofit organizations, this budget squeeze means re-evaluating every marketing tool […]

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Which Marketing Tactic is Most Effective?

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As technology advances, the plethora of marketing tactics available to businesses continues to grow. With an abundance of options and limited resources, selecting the most effective tactics can be challenging. At our full-service marketing agency, we offer a comprehensive range of services, from digital marketing to print advertising and social media strategy. A common question […]

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Inside Our Award-Winning Design Process: Transforming Municipal Communications

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(L to R) NüPOINT Vice President Meredith Ford, CEO Mary Rowley, and Account Manager Marielle Babb accept the 2023 Addy Gold Winner for the Strategic Plan Update for the Town of Sahuarita. At NüPOINT Marketing, we pride ourselves on creating impactful, visually engaging designs that resonate with our clients and their communities. Our commitment to […]

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