nupointAdmin, Author at NüPOINT Marketing

Marketing for a Better World: Authentic Sustainability Marketing Strategies

Posted on April 19, 2023 (July 12, 2023)

Saturday (April 22) is the 53rd anniversary of Earth Day and marketing plays a key role in the celebration. Green marketing and sustainable marketing are often used interchangeably to describe this work. But there are nuances. “Green marketing” describes strategies that promote environmental awareness, while “sustainable marketing strategies” typically refer to environmentally conscious business practices. […]

STARTING A PODCAST FOR YOUR BUSINESS

Posted on August 10, 2020

A business podcast is an opportunity to build your brand Thanks of course to the internet, now anyone can talk about virtually anything – hobbies, true crime, or even their business (novel idea, right?) – on their own radio show. Of course, when we say radio show, we mean podcasting. Podcasting could be one of […]

10 STEPS TO A GREAT VIRTUAL MEETING

Posted on August 10, 2020

2020 is the year of virtual everything – including virtual fundraisers, meetings and other events. As we all have during these times, the NüPOINT team has pivoted to serve our clients who need assistance hosting and executing virtual meetings. We’ve recently supported virtual meetings for: United Way of Delaware Westover Capital Better Business Bureau Serving […]

Five Ways to Boost Engagement with Social Media

Posted on June 16, 2020

It can seem like social media is a one-way street: you post something, and others see it. But when your social media traffic is moving in only one direction, your business is too. Social media should be a two-way street. Here are five types of social media posts that can get the two-way traffic moving. […]

Consumer Trends During Quarantine

Posted on May 6, 2020

A lot has changed in eight weeks. As the COVID-19 outbreak and resulting state-by-state quarantines have caused massive shifts in day-to-day life, brands are scrambling to keep up. But for all these changes, there’s at least one constant: the human need for connection. Even if we’re living in a 2-D video world (Zoom, FaceTime, et […]

Short Film by NüPOINT Encourages Delawareans To See Resolve and a Better Future in the Emptiness of Quarantine

Posted on April 16, 2020

Wilmington, DE — A short film of Greater Wilmington landmarks normally buzzing with life but now locked in an eerily empty quarantine landscape, offers a portrait of a community determined to “flatten the curve” while moving toward a more hopeful future. Produced by NüPOINT, an ad agency with offices here in Wilmington and in Tucson, […]

NüPOINT Market Research Division

Posted on March 11, 2020

Did you know that NüPOINT can give you valuable information about your customers and your market? Since 1999, NüPOINT’s research division has served businesses in finding the information they need to help guide their marketing campaigns. From start to finish, NüPOINT is your one-stop shop in all aspects of the marketing process. NüPOINT Research Division […]

Colors and Your Brand

Posted on January 10, 2020

Most business owners aren’t color specialists. So it might be a surprise to some that the colors you use in your branding materials can have a real impact on your business success. Why? Because colors often convey emotional qualities that impact how consumers respond to a brand. Don’t believe us? Keep reading! Black Black can […]

The Importance of Social Media for Businesses

Posted on November 27, 2019

If establishing your brand on social media is essential to business success in the 21st century, as many believe, then why are some businesses hesitant to engage in an ongoing social media program? For starters, some business owners (OK, boomer) don’t believe their customers use social media platforms. Others believe that only younger people use […]

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