If you run a home improvement business, you are in one of the best markets you’ll ever see. Right now, housing prices are so high that many homeowners are staying put instead of trading up. They are choosing to remodel kitchens, finish basements, add decks, and upgrade bathrooms instead of moving. This means more people […]
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Cutting brand marketing when times get tough might seem like a smart move for small and medium businesses—but evidence shows it’s a costly mistake. Investing in your brand protects future sales and amplifies the impact of every other marketing dollar you spend. Why Many Marketers Still Value Branding Most marketing leaders—about 77%—say a strong brand […]
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We see it all the time. A company is gearing up for a product launch or entering a new market. The team’s excited, the timeline’s aggressive, and in the planning meeting someone confidently says, “We know our customers want this.” Everyone nods. But do you actually know? If you did your market research, you can […]
Read More… from Market Research: Your Secret Weapon for Smarter Business Decisions
Running a small business? Trying to get your start-up off the ground? You’ve probably wondered: How do I get noticed without emptying my wallet? Here’s how: keep it simple, keep it smart, keep it focused. Here’s a marketing strategy for small business that you can start using right away. 1. Own your Google listing Many people […]
Read More… from 10 Simple, Low-Cost Marketing Strategies That Work For Small Business
So, you’ve decided it’s time to bring in reinforcements to handle those advertising campaigns you’ve been duct-taping together after hours. Congrats! But with every marketing firm promising “game-changing 360-degree synergy,” how do you choose an agency that fits? Grab a coffee—here’s a short roadmap. 1. Decide on Your Non-Negotiables Write a list of must-haves: e.g., […]
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Running a small or mid-sized business is no small feat. You’re managing inventory, answering customer questions, dealing with shipping headaches—and trying to get more people in the door (or on your site). That’s where digital ads come in. When done right, they’re a powerful tool. When done wrong, they’re a money pit.Let’s break down what […]
Read More… from Digital Ads Without the Waste: How to Make $1,500 Work Harder for Your Business
When the economy wobbles, headlines are grim, and customer behavior starts to shift, the instinct for many small businesses and nonprofits is to tighten the belt—and often, marketing is the first thing to go. That’s a mistake. Marketing isn’t a luxury; it’s a lifeline. Especially in uncertain times, your visibility, relevance, and connection with your […]
Read More… from Marketing in Uncertain Times: What to Do When the Future Feels Foggy
Running a small or medium business is not for the faint of heart. You’re managing everything — sales, service, operations — and somewhere in the middle of it all, you wish you had the time (and expertise) to market yourself online, show up in searches, and stay active on social media. Add to that the […]
Read More… from How Small Business Owners Can Use AI to Market Smarter
Saturday (April 22) is the 53rd anniversary of Earth Day and marketing plays a key role in the celebration. Green marketing and sustainable marketing are often used interchangeably to describe this work. But there are nuances. “Green marketing” describes strategies that promote environmental awareness, while “sustainable marketing strategies” typically refer to environmentally conscious business practices. […]
Read More… from Marketing for a Better World: Authentic Sustainability Marketing Strategies
NüPOINT’s Meredith Ford (R) with Tucson Ad Fed Board Member Adrienne Robertson. Award was for Cox Communications Tucson Connected campaign An important component to great marketing is a multi or cross-cultural approach to communication in business. This involves recognizing the differences in cultures and reflecting those distinctions to more effectively and genuinely communicate with an […]