Running a small business? Trying to get your start-up off the ground? You’ve probably wondered: How do I get noticed without emptying my wallet? Here’s how: keep it simple, keep it smart, keep it focused. Here’s a marketing strategy for small business that you can start using right away.
1. Own your Google listing
Many people find local businesses by typing “near me” into Google. Make sure you have claimed your Google Business Profile. Write descriptions that will prompt readers to try your products or services. Keep your business profile complete, current, and interesting. Post plenty of fresh photos and reviews.
2. Pick your social media playground
You don’t need to be everywhere online. Choose one or two platforms your customers use (Facebook, Instagram, maybe LinkedIn) and then post regularly. Don’t worry about posting three times a day or whatever the latest “expert” recommendation is – just be consistent The key word here is “engage.” Don’t post at people, engage with them. And make sure you respond to their comments immediately.
3. Turn FAQs into content
Pay attention to the questions your customers ask you – they’re gold. Answer them in social posts, videos, or blogs. Watch to see what gets likes and comments—then give them more of that.
4. Run ads without blowing cash
A well-targeted (targeted being the key word) campaign on Facebook, Instagram, or Google can work wonders. A small campaign on Facebook, Instagram, or Google can generate leads for as little as $5–$20 per day. A word of caution – knowing the ins and outs of digital advertising will maximize your return on ad spend. Pro tip: If you’re going to invest in outside help anywhere, make it here.
5. Trade Value for Email Addresses
Your social followers are borrowed—and gone in an instant. Email addresses are yours forever. Offer a discount, freebie, or quick guide in exchange for an email address. Make sure the offer has real value and practical application. And once you have that email address, use it to create a dialogue with your customers. Email marketing delivers one of the highest returns on your investment.
6. Collect fresh reviews
Happy customers? Ask for a Google review and send them the link to your Google Business Profile, where a button makes it easy to do. Or ask for a social media testimonial. Old or no reviews = bad look. Keep the reviews current. More than 70% of shoppers read and trust consumer opinions.
7. Show off your wins
People trust people more than they trust ads. Share customer success stories or case studies about happy customers. Better yet, ask happy customers to share their experiences in their own words.
8. Make your site fast and mobile-friendly
More than half of searches happen on phones. If your website is slow or awkward on mobile, you’re losing money. Check your mobile performance often. It changes faster than you think.
9. Don’t overthink video
No fancy gear needed. Shoot short, real clips on your phone for social media marketing. People want to see the human side, not a polished commercial. Phone quality video is fine. The key word here? Authenticity.
10. Bring in backup
You can handle some of these strategies yourself. Others might be worth investing in professional help. NüPOINT Marketing offers affordable, practical marketing services for small businesses. We’ll help you build a marketing strategy that fits your budget, generates leads, and attracts customers. Check out nupointdigital.com for more ideas.