Introduction
Reglagene, a cutting-edge start-up therapeutics company based in Tucson, AZ, is at the forefront of combating brain diseases. Specializing in the development of brain-penetrant medicines, Reglagene is pioneering breakthrough therapies for the safe and effective treatment of brain cancer. To secure the necessary funding for advancing their product through the U.S. Food and Drug Administration (FDA) approval process, Reglagene partnered with NüPOINT Marketing. The goal was to create a strategic marketing campaign targeting attendees of the 2023 BIO International Convention—the world’s largest biotech industry gathering.
The Challenge
With just three weeks before the conference, Reglagene needed a robust campaign to position itself as an innovative and credible investment opportunity. However, the challenge was steep: limited time, a modest budget, and the need to navigate the strict guidelines surrounding healthcare marketing.
Our Strategic Approach
NüPOINT Marketing focused on creating a campaign that would maximize Reglagene’s visibility and appeal to potential investors. Our approach included:
- Investor Positioning: We strategically positioned Reglagene as a solid financial investment, highlighting the company’s potential to revolutionize brain cancer treatment.
- Visual Branding: We developed distinctive visual branding elements to set Reglagene apart and underscore their groundbreaking research.
- Person-Centered Storytelling: Leveraging imagery that conveyed the human impact of Reglagene’s work, we told a compelling story of life-changing treatments.
- Healthcare Compliance: We carefully navigated healthcare marketing restrictions, ensuring all messaging and images adhered to HIPAA guidelines.
- Website Enhancement: Reglagene’s website was updated with refreshed branding, visuals, and messaging to align with the campaign.
- Multichannel Engagement: We launched a multichannel marketing campaign to engage BIO Conference attendees before, during, and after the event.
Overcoming Obstacles
Despite limited financial and time resources, we delivered a high-impact digital marketing campaign. The constraints led us to prioritize a redesign of Reglagene’s existing website rather than creating a new one. This approach, combined with targeted digital outreach, allowed us to efficiently meet our objectives within the tight time frame.
Results and Impact
The campaign yielded impressive results, significantly boosting Reglagene’s visibility and credibility:
- Standing Room Only: With more than 50 international companies presenting at the Start-Up Stadium during the four-day convention, Reglagene’s session was standing room only.
- Post-Event Success: Continued retargeting after the event resulted in Reglagene securing its first outside investment from a prominent angel investment group, paving the way for FDA-required studies.
- Digital Campaign Metrics:
- Digital Ads: Achieved nearly 40,000 impressions with a click-through rate of 0.10%, surpassing industry averages.
- Emails: Generated 12,500 views and over 1,750 clicks to Reglagene’s website.
Ready to Drive Results for Your Business?
At NüPOINT Marketing, we specialize in driving awareness and amplifying market presence for businesses of all sizes. Whether you’re a startup or an established enterprise, our strategic approach can help you achieve your goals. Contact us today to start your digital campaign journey and experience the difference a strong strategy can make.