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Inside Our Award-Winning Design Process: Transforming Municipal Communications

(L to R) NüPOINT Vice President Meredith Ford, CEO Mary Rowley, and Account Manager Marielle Babb accept the 2023 Addy Gold Winner for the Strategic Plan Update for the Town of Sahuarita.

At NüPOINT Marketing, we pride ourselves on creating impactful, visually engaging designs that resonate with our clients and their communities. Our commitment to excellence was recently recognized when we received the 2023 Addy Gold Award for our work on the Strategic Plan Update for the Town of Sahuarita. This accolade underscores our dedication to transforming text-heavy documents into visually appealing and informative works of art.

What are the Addys?

The American Advertising Awards, known as the Addys, is the advertising industry’s largest and most representative competition. Attracting 50,000 entries annually in local competitions across the country, the Addys celebrate the best in advertising, providing recognition for outstanding work in various markets.

Design Process

Our award-winning designers excel at converting dense, text-heavy documents into vibrant, informative pieces that capture attention. The 2020-2025 Town of Sahuarita Strategic Plan Update was honored for its dynamic layout and engaging design. At NüPOINT Marketing, we immerse ourselves in our clients’ identities, ensuring that each design piece embodies their look and voice with an elevated touch of creativity. Our goal is to create designs that are not only visually stunning but also effective in communicating key messages to the audience.

Experts in Municipal Communications

This particular Strategic Plan Update holds special significance for us, as we also served as consultants to the Town of Sahuarita Mayor and Council at their Retreat. Acting as third-party facilitators, we guided the discussion and prioritization of the Town’s focus areas and goals. NüPOINT CEO Mary Rowley and CSO Steve Lynn worked diligently to compile the information gathered at the Retreat and present it in a way that is accessible and understandable for the everyday resident.

We cherish projects like these, where we can be involved from start to finish, helping communities improve and ensuring they look good while doing it. Our hands-on approach and attention to detail make us a trusted partner for municipalities looking to communicate effectively and beautifully.

To see our award-winning Strategic Plan Update, visit this link.

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