Our Outcome Driven, Award Winning, Work.
Success Story:
Ferris Home Improvements: 230 More Leads/Month
Founded in 2004, Ferris Home Improvements is one of the largest home improvement companies in Delaware, with an excellent reputation and marketplace presence, completing hundreds of jobs for homeowners each year. In 2017 Ferris approached NüPOINT to enhance their digital advertising presence, and we’ve been helping them build their business ever since.
In the first year of our engagement, we completely rebuilt their brand platform including developing a new website, new advertisement templates, refreshed social media platforms including look and content strategy, an extensive library of newly produced video clips and new photography, and implemented a broad multifaceted and multi-platform integrated digital advertising program.
Our brand-first approach was a huge success, resulting in a sustainable 22% increase in website traffic, driving an average of 230 qualified lead inquires per month. Additionally, our data tracking and data analysis allowed us to determine the exact cost per lead for all major service areas we were targeting, which we used to optimize budgets and messaging for the best “bang for the buck” from their advertising dollars, and allowed the client to measure ROI against successfully closed jobs attributable to our efforts.
With a new advertising platform now well-established, our current ongoing efforts focus on developing engaging video and photo content which is used for video, digital, and print advertising, and social media posts. Our deep knowledge of their industry and services, combined with our flexibility to respond to their needs and job schedules, keeps this partnership healthy and focused on innovative and engaging ways to continue to promote their business.
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