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Success Story:
Discover Marana: Elevated Marketing Materials Promote Marana Tourism
Discover Marana, the official destination marketing organization for Marana, Arizona, sought an engaging print marketing campaign to promote the town’s appeal in hiking, biking, and birding. They needed a series of rack cards and an overview piece in both English and Spanish, which would align with a new website and incorporate their taglines: “Hike It,” “Bike It,” and “Wing It.”
NüPOINT crafted a dynamic rack card series that visually and narratively emphasized Marana’s elevated outdoor experiences. We used action-oriented, authentic imagery to connect with adventure enthusiasts while selecting bold fonts and a vibrant color palette that evoked movement and excitement. The Discover Marana logo became a focal point with a die-cut cover, ensuring strong brand presence across the campaign.
In addition to the cards, NüPOINT designed custom displays featuring live-edge, locally milled mesquite wood slabs to hold the rack cards. These unique displays reinforced the natural beauty and authenticity of Marana’s offerings, creating a tangible connection to the local environment and enhancing the overall presentation.
The rack cards, complemented by the mesquite displays, effectively captured attention and aligned seamlessly with Discover Marana’s new website. NüPOINT’s strategic design and branding approach resulted in a campaign that has enhanced the visibility of Marana’s key tourism assets, promoting the town as a premier destination for outdoor adventure seekers.
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