Our Outcome Driven, Award Winning, Work.

We kicked off with a research project that analyzed the attitudes and concerns of existing and potential patrons. The quantitative survey and qualitative focus groups uncovered key insights: untapped audiences who simply didn’t know about The Grand’s diverse lineup, and others who felt disconnected from The Grand’s offerings. 

Armed with this intel, we crafted the “GET” campaign—an edgy, inclusive brand strategy that put The Grand’s “something for everyone” approach front and center. “Get Artsy at the Grand,”  “Get Funky at The Grand,” Get Excited  at The Grand,” “Get Entertained at The Grand.” This campaign invites everyone–  from performing arts lovers to first-time live show patrons —  to experience The Grand in new, unexpected ways.

From the website and email blasts to traditional media and ads on streaming platforms, the Grand used variations of GET in all communications for maximum visibility. A key use was organic display ads to consistently reach the Grand’s audience where they spend time online. 

 Since launch, 25% of total users, 27% of new users, and 18% of all sessions to the Grand’s website have been driven by referral traffic from digital GET campaign ads. That kind of steady exposure is building awareness, meaningful engagement, and growth.  The GET campaign shows that a thoughtful, sustained digital branding effort is a powerful way to keep a brand visible and thriving.

To make it measurable, we created a custom metrics tracking tool, allowing The Grand to see the impact of this work in real-time, from audience demographics to ticket sales. And we support it all with a major digital, OTT, and traditional radio and TV ad buying campaign throughout the metro Delaware/Philadelphia area.

The Grand’s internal marketing team focused on social media and earned media, rounding out the project and landing coverage that added credibility and excitement to the campaign.

The results? Increased ticket sales, a younger, more diverse audience, and most importantly, a refreshed image of The Grand as a place where everyone can “Get” something great.