Our Outcome Driven, Award Winning, Work.

NüPOINT took the lead on every aspect of the event, from branding to outreach, creating a buzz that spread far beyond Smyrna’s borders. We worked closely with town leaders to develop a unique event identity that reflected the warmth and energy of the community, while our targeted marketing efforts—both digital and on the ground—ensured that residents, potential homebuyers, and out-of-town visitors all had Smyrna on their radar.

The event kicked off with a mix of live music, food vendors, and local businesses opening their doors to the crowds. But it was more than just a party—it was about shifting perceptions. We aimed to change the narrative, positioning Smyrna as not just a pass-through town but a thriving community with a lot to offer.

As the years went on, Smyrna at Night evolved into one of the most anticipated annual events in the region, continuing into 2024 with even larger crowds and greater participation from local artists and businesses.

For municipalities looking to draw attention to their hidden gems, our work with the Town of Smyrna proves that with the right strategy, you can turn a small town into a destination. Through authentic storytelling, vibrant events, and a strong marketing strategy, Smyrna at Night continues to bring new life to the heart of Smyrna and shows no signs of slowing down. Let’s make your town shine just as bright.