True Access Capital | NüPOINT Marketing

NüPOINT is a client-loving, research-hugging, strategy-believing, story-telling, design-creating, brand-making, web-developing, campaign-breathing, social media-planning, events-managing, results-getting, full-service agency with offices East and West.

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Case Study

A statewide nonprofit needed to re-imagine its brand.

Multiple identities of its products and services had eclipsed its own mundane brand, which no longer communicated the nonprofit’s ambitions.

We performed an in-depth analysis of organizational strengths and weaknesses, significant category research, and a unified brand strategy organizing products and services under a single brand.

The new logo system clearly defined the brand structure, while allowing the organization to effectively market individual products and services within the umbrella.

The Result

True Access Capital, a Community Development Financial Institution offering responsible lending and technical training to low-income and other disadvantaged people and communities seeking to join the economic mainstream.

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