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NüPOINT is a marketing agency.
Case Study

A statewide nonprofit needed to re-imagine its brand.

Multiple identities of its products and services had eclipsed its own mundane brand, which no longer communicated the nonprofit’s ambitions.

We performed an in-depth analysis of organizational strengths and weaknesses, significant category research, and a unified brand strategy organizing products and services under a single brand.

The Result

True Access Capital, a Community Development Financial Institution offering responsible lending and technical training to low-income and other disadvantaged people and communities seeking to join the economic mainstream.

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