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Success Story:
Northwest Fire District: Igniting Community Trust Through Research
The Northwest Fire District (NWFD) is a nonprofit, community service organization serving residents and businesses in the northwest Tucson metro area. As a service organization reliant on property tax funding, the NWFD needed to gauge the community’s perception of their fire protection, emergency medical services, and prevention programs. With a rapidly growing population, NWFD sought to ensure alignment with the needs and expectations of its residents and taxpayers.
NüPOINT Marketing was engaged to provide a clear understanding of community sentiment. We began with a comprehensive survey in 2019, assessing awareness, satisfaction, and service usage. The survey established a baseline for key performance indicators. In 2023, NüPOINT conducted a follow-up study to measure shifts in perception over time.
Through this data-driven approach, we provided NWFD with insights into which services were most valued and how the district was perceived by its constituents. These findings were instrumental in shaping NWFD’s community education and public relations strategies, ensuring the organization continued to deliver high-quality services.
By utilizing NüPOINT’s research, NWFD has been able to refine its outreach efforts, fostering greater trust and engagement within the community. Our work has empowered NWFD to build on its 30-year history of excellence and proactively adapt to the needs of its growing population.
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