Our Outcome Driven, Award Winning, Work.

The library of easily-understandable materials used charts, graphs and maps to tell the C&C story at a glance. Next, we conducted original research that found that three-quarters of Delaware physicians polled approved the proposed legislation, and two-thirds said they would want the option of medical aid in dying for themselves.

We worked hand-in-hand with the C&C Delaware team to devise and implement a campaign to reach a broad range of targets: state government, religious organizations, physicians and medical practitioners, medical training schools and the general public. We used every tool in our public relations tool chest: Press releases, opinion pieces, letters to the editor, TV and radio appearances, direct mail, testimony before the legislature, letter-writing campaigns, participation at local events throughout the state, community meetings, radio and digital advertising and social media.

In June 2024, the measure passed both houses of the Delaware legislature for the first time in a decade. And while the governor vetoed the bill for personal reasons, NüPOINT and C&C have renewed their commitment to using marketing strategies to advance a new bill.