Our Outcome Driven, Award Winning, Work.
Success Story:
MAP Dashboard: Making Action Possible with Interactive Data
The MAP Dashboard is an innovative, interactive source of information about key markets across the Western US and the country as a whole. Its acronym stands for “Making Action Possible.” It was developed by the University of Arizona’s Business and Economic Research Center as a trusted source of data to help community leaders in Tucson, Arizona make informed decisions to steer the area’s future. Partners include the Pima Association of Governments, the region’s economic development entity, and sponsors from major businesses.
NüPOINT has helped the MAP build awareness across Arizona and the regional southwest since its inception 10 years ago. Our work has included public and media relations, digital advertising, special event development and management, market research, and sponsorship materials.
The MAP’s popularity continues to grow and it has won numerous awards for excellence. Today the MAP has more than 900,000 page views, 346,000 users and its newsletter open rate is steady at 25%. Leaders from all levels of government in Arizona, as well as business leaders rely on and quote from the MAP as their trusted source for information.
More Success Stories
Need to talk to a strategic marketing expert?
Contact us today.
Viewpoint
Driving Awareness for the MAP Dashboard
