Our Outcome Driven, Award Winning, Work.

We created an integrated brand and marketing program centered around the owner’s Bernese Mountain Dog, to build upon the “warm & fuzzy” vibe of the company. Now well-established, this brand look permeates all marketing and advertising activities, including website, advertisements, TV / video commercials, social media, company literature and merchandise, and service and delivery vehicles. The unique and distinctive look has spread so well in Hillside’s service areas that when the owner is seen in public with one of his dogs, he is regularly stopped at random to ask if he’s involved with Hillside.

Recently, our focus for Hillside has been expanding their advertising by using market data to develop digital advertising campaigns to drive new customer acquisition. The comprehensive market research report we recently completed provided us with crucial insights into their marketplace, enabling them to refine their marketing message and targeting, leading to a more efficient use of their marketing and advertising budget. The digital advertising campaign we implemented for Hillside led to a sustained increase in their website traffic by over 300% within just one month, which has continued to generate new leads and boost their revenue—especially during their traditionally slower months.

Simply put, NüPOINT has consistently proven to be an indispensable and highly valuable part of Hillside’s marketing program, positioning them for continued growth.