Our Outcome Driven, Award Winning, Work.
Success Story:
Bill’s Home Services: Weeding Out the Bugs in Branding
Bill’s Home Service, a family-owned business operating in Southern Arizona since 1969, is a trusted provider of pest, weed, and termite control, along with home inspection services. In 2018, they sought out NüPOINT to revitalize their branding and increase community awareness.
Over the years, NüPOINT optimized the business’s multi-faceted marketing strategy with tactics like traditional advertising, website hosting, organic social media, and digital marketing. By positioning Bill’s Home Service as a reputable and reliable provider in the region, we were able to enhance their community standing and grow customer trust. Our approach combined data-driven advertising with creative storytelling to highlight the company’s long-standing expertise.
The results of this collaboration were exceptional. Within one year since introducing digital marketing, we saw a 400% increase in website clicks, an 80% rise in new users, and nearly 23,000% jump in conversions. Additionally, Bill’s saw a 259% growth in first-time calls, proving the effectiveness of our strategy in driving customer engagement and business growth.
What makes this partnership special is the mutual support. Many of our NüPOINT team members in Tucson even rely on Bill’s Home Service for their personal pest control needs. We’re proud to have helped this family-owned business achieve the recognition they deserve, and we continue to work together to build on this success, ensuring long-term growth and community trust.
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