Our Outcome Driven, Award Winning, Work.

We kicked off by analyzing the attitudes and concerns of existing and potential patrons. Our comprehensive quantitative survey and qualitative focus groups uncovered key insights: untapped audiences who simply didn’t know about The Grand’s diverse lineup, and others who felt disconnected from The Grand’s offerings. Armed with this intel, we crafted the “Get” campaign—an edgy, inclusive brand strategy that put The Grand’s “something for everyone” approach front and center. “Get Artsy. Get Funky. Get Grand.” This campaign invites everyone, from performing arts lovers to first-timers, to experience The Grand in new, unexpected ways.

To make it all measurable, we created a custom metrics tracking tool, allowing The Grand to see the impact of this work in real-time, from audience demographics to ticket sales. And we support it all with a major digital, OTT, and radio ad buying campaign throughout the metro Delaware/Philadelphia area.

The Grand’s internal marketing team focused on social media and earned media, rounding out the project driving awareness and engagement, and landing coverage that added credibility and excitement to the campaign.

The results? Increased ticket sales, a younger, more diverse audience, and most importantly, a refreshed image of The Grand as a place where everyone can “Get” something great.