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NüPOINT is a marketing agency.


Research Director

Zachary Bickel

Zack is in charge of executing research plans that optimize clients’ resources and providing meaningful insights to help make strategic business decisions. His role includes creating focus groups and surveys that feature in-depth interview instruments that ask the right questions in the right way. This ensures the data collection is both reliable and valid, and provides actionable analysis that addresses clients’ business objectives.
Zack enjoys going outside and enjoying nature by hiking, running, camping and off-roading.
Zack’s background includes executing and teaching market research. He has worked as an intermediate production and consumption analyst, and as a marketing and price analyst for the University of Arizona. In addition to educating low-income and financially illiterate households about healthy financial practices at a community-based organization, Zack has analyzed extensive customer service data for a major credit card company, saving them a sizable amount of money by discovering a data anomaly. He earned his Bachelor’s of Science degree in business economics from the University of Louisville, and his Master’s of Science degree in agricultural economics from the University of Arizona.

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