NüPOINT is a marketing agency.
Suhina is charged with executing research plans that optimize clients’ resources and provide meaningful insights to help make strategic business decisions. Her role includes creation of survey, focus group and depth interview instruments that ask the right questions in the right way, ensuring data collection is both reliable and valid, and providing actionable analysis that addresses clients’ business objectives. Suhina has a background that includes successfully executing and teaching market research, she has worked as a Research Analyst for Tango International working with the non-profits such as USAID and Assistant Director for the University of Arizona. In addition, Suhina has analyzed extensive customer service data for a major international credit card company, saving them a sizable amount of money by uncovering unique consumer behavior patterns. Suhina earned her BS in Economics from Missouri State University and her MS in Agricultural and Resource Economics - Applied Econometrics and Data Analysis from the University of Arizona.
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