NüPOINT is a marketing agency.
Jim’s role as our CFO follows a 45-year career in a series of executive marketing and brand management positions. He was awarded a lifetime achievement honors for marketing by the Newspaper Association of America. He is deeply experienced in building brand strength for products, services, and electronic media. His background includes driving the promotional launch of the western prototype for USAToday and its rollout in northern California.
Jim loves traveling the world and adding new adventures.
Jim has held executive positions directing strategic marketing, online publishing, and market research teams at major newspapers, including the Baltimore Sun; the Wilmington, DE News Journal; and as vice president of the Arizona Daily Star. His community building helped form a variety of business, government, and non-profit partnerships before joining StröngPOINT Marketing as a partner. For nearly a decade, Jim has served as the marketing chair for the Community Foundation for Southern Arizona, and continues as the treasurer for Tucson’s January 8th Memorial Foundation, and is a board member of the Tucson Ad Federation Educational Foundation.
He earned a business degree from Napa Valley College and continued his education with additional studies of marketing and economics at Golden Gate University in San Francisco, and printing technology at California Polytechnic University, San Luis Obispo.
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