Want to build awareness, drive website traffic and generate leads? Yes, you do.
Can NüPOINT deliver an integrated, omni-channel digital plan to make it happen? Yes, we can.
The first rule of marketing is “Know your customers.” The second rule is “Know where your customers are.” Today, your customers are online. A targeted digital marketing campaign puts you where the customers are. Here are some of the ways NüPOINT gets you there.
Search Engine Optimization (SEO)
When customers look for your product or service online, SEO helps search engines “understand” your website. SEO pushes your business higher in a customer’s online search results. Local SEO expands your online reach and positions your business above the competition. Organic SEO improves your online visibility and drives website traffic. We do both.
Search Engine Marketing (SEM)
Customers use specific keywords when looking for a business like yours. SEM is paid advertising that “knows” those keywords. We tailor an SEM campaign that identifies the right keywords, we bid with the search engines to ensure that your website is one of, if not the first ad a customer finds when searching those keywords. And we stay with you every step of the way.
Targeted Paid Social Media
Most of your customers use social media. Targeted paid social media ensures that your paid ad shows up on their social media feeds. We use demographic and online behavioral data to identify the “right” customer, define a compelling offer, and we develop the optimal strategy for engaging them and encouraging customers to act.
We produce your compelling video ad. The ad airs on YouTube, millions of other apps, and across the web. It’s a cost-effective way to reach people looking for your specific product or service.
Let’s use data and machine learning, in real time, to segment your customers based on their digital behavior. Then let’s engage individual customers with messaging specific to their needs. It’s advertising directly to customers actively looking for your goods or services. And we find the customers for you!
Sometimes customers visit your website but leave without acting. With website remarketing, you get a second chance to make the sale. Using data from up to 30 days prior, we follow up with “lost” customers using multiple digital tactics.
Geofencing is just what it sounds like. We serve your digital ad to customers in highly defined geographic areas—to within inches! Or we can beam your ad to smartphones and handheld devices at and near specific events where your customers might be. Or we can use our proprietary addressable geofencing technology to target specific households. Or do it all.
When they’re not on social media or watching YouTube, customers are often streaming audio online. Serve your ads real-time on any of these platforms. We track completion rates, clicks and conversions. And you can retarget customers who reach the midpoint of your ad.
Lots of the people you want to reach no longer watch traditional TV. They prefer internet streaming services like Netflix, Hulu, Amazon and others. We use demographic, behavioral and geo-specific data to identify these customers, then serve your video content to them directly, on any streaming platform. “OTT” stands for “over the top.” We couldn’t have said it better.
Pre-Roll Online Video
Pre-Roll ads are served on streaming TV services and/or video programs. They’re short, can be targeted to your ideal customer, and air before the show begins so completion rates are high. Pre-roll ads can be a cost-effective alternative for those seeking CCT or ConnectedTV advertising.
It’s not your father’s email. We can identify users who have searched for your kind of product or service as recently as the last 24 hours, or as long ago as 30 days, then email them promoting your business. We can also develop customized lists based on your demographic and geographic parameters, then email micro-targeted messaging to these audiences. We can also remarket your email to users who engage but don’t take action to remind them of how great your services are!