What is G4 and why do you need it?
It’s Google Analytics 4, the next generation in website analytics. If you want to compare and track all the data you’ve collected to date about your website traffic and visitor behavior, you’ve got to convert to G4 by July 1, 2023. The earlier you migrate to G4, the more historical data and insights you’ll have. If you don’t convert, eventually all that data will be removed.
Sound complicated? Let us make it make it super fast and easy.