Digital & Business Development Director

Crystal Smith

Crystal brings a wealth of diverse experience to the NüPOINT team, from healthcare marketing to public safety to community development to banking. Her work has covered all facets including planning and implementation for all forms of digital and traditional media. For over 20 years, Crystal has been actively buying traditional forms of media, such as television, radio and publications for her customer base. During the last ten years, Crystal has become an expert in digital media tactics, helping clients to maximize their reach and impact. She continues monthly education to stay current in the quickly evolving digital marketing field. Previously marketing director for Tucson ER & Hospital, she also served as executive director of Tucson’s January 8th Memorial Foundation and its chief fundraiser. Additionally, Crystal served in executive marketing, public affairs and communications roles for Northwest Fire District, University of Arizona Health Network, and M&I Bank. Her government affairs work included introducing legislation in the US House and Senate to recognize the Memorial as a national site, which is pending in both houses. In addition, she has worked in global markets, promoting worldwide corporations, education, medical fields and publications. She holds a Bachelor of Arts from the University of Arizona and an executive certificate in global management from Thunderbird School of Global Management. Her community volunteer work has spanned the Father’s Day Council board, Heroes Day Board and JDRF.