NüPOINT is a client-loving, research-hugging, strategy-believing, story-telling, design-creating, brand-making, web-developing, campaign-breathing, social media-planning, events-managing, results-getting, full-service agency with offices East and West.
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Digital Marketing Packages

Contact a Strategist

Hire end-to-end digital marketing experts for a fraction of the cost of internal staff.

Our digital marketing packages are perfect for businesses that want fully integrated, strategic campaigns instead of piecemeal marketing activities. Our digital plans can also integrate with offline tactics, like public relations and events, to create a cohesive marketing strategy that works together to grow your business. If you’re looking for comprehensive digital marketing that is developed to meet business KPIs, these packages are for you.

Our monthly packages are designed for a range for company sizes, budgets, and goals. All monthly packages are based on a point system, rather than hourly billing. In this system, each deliverable is assigned a point value, and points are allocated on a monthly basis to achieve your marketing goals. Client service, like calls and emails, is included at no additional charge and doesn’t count against your points allocation.

  Starter Basic Growth Enterprise
Price $3,000.00 $5,000.00 $10,000.00 $20,000.00
Points 15 26 54 120
Marketing Services 1-2 per month 2-3 per month 4-5 per month 6-8 per month
Consulting and Strategy Development X
CMO 185/hr 185/hr 185/hr yes
Dedicated account manager
Marketing execution/deployment per project
Monthly marketing plan
Campaign review and planning Monthly Monthly Biweekly Weekly
Weekly activities/KPI reports
Conversion rate optimization
Online marketing automation platform
Google Data Studio dashboard
Basic web maintenance (see Foundation package)
Monthly analytics and insights reports
Client calls and emails (not billable)
Foundation Package 5000 5000 included included
  points expire at the end of month points rollover
up to 3 months

Starter Package
$3000/Month

The no-frills package designed for small businesses that are just beginning in digital marketing. Ideal for businesses seeking increased web traffic and reach via paid search or paid social campaigns.

The package includes:

  • 15 points per month
  • quarterly marketing playbook
  • monthly campaign review and planning
  • monthly campaign reporting

Basic Digital Package
$5000/Month

The Basic package is ideal for businesses that need external support tying together multiple digital marketing tactics into integrated paid and organic campaigns designed to drive Top of Funnel traffic.

The package includes:

  • 26 points per month
  • Dedicated account manager
  • quarterly marketing playbook
  • monthly campaign review and planning
  • monthly campaign reporting
  • Campaign deployment and management
  • Google Data Studio dashboard
  • Basic web analytics

Growth Digital Package
$10,000/Month

The Growth package is designed for businesses that are ready to outsource the bulk of their marketing to a team of experts. The package includes access to senior level strategists, a customized marketing automation platform and CRM, and multi-channel campaigns designed to drive conversions.

The package includes:

  • 54 points per month
  • Set-up fee waived
  • Online marketing automation platform
  • Dedicated account manager
  • quarterly marketing playbook
  • biweekly campaign review and planning
  • monthly campaign reporting
  • Campaign deployment and management
  • Google Data Studio dashboard
  • Advanced web analytics

Enterprise Digital Package
$20,000/Month

The Enterprise package is designed for companies in need of a fully outsourced creative, digital, and web team to develop and execute campaigns across multiple channels, including full SEO, paid search, paid and organic social, email marketing, full creative, videography, premium content creation, content marketing, web development and management.

The package includes a dedicated account team, including access to senior level strategists, as well as setup and management of a customized marketing automation platform and CRM.

The package includes:

  • 120 points per month
  • Set-up fee waived
  • Access to Chief Marketing Officer
  • Dedicated account manager
  • Online marketing automation platform
  • quarterly marketing playbook
  • Weekly campaign review and planning
  • monthly campaign reporting
  • Campaign deployment and management
  • Google Data Studio dashboard
  • Ongoing web maintenance
  • Advanced web analytics

Infrastructure Setup
$5,000/One Time

The starting point for all digital engagements, the Foundation Package provides a complete audit of your company’s digital presence, including web, SEO, and social best practices. The package creates the necessary foundation for all future digital marketing.

Included in this one-time setup:

  • Gathering benchmark data relevant to client goals
  • SEO audit and overhaul
  • Social media account setup and optimization
  • Google tools setup and configuration (Anaytics, Search Console
  • Setup social media management tool
  • Setup advertising accounts and tools
  • Setup and optimize company blog

The Foundation Package can be purchased a la carte, or as part of our monthly digital marketing packages.

LIST OF SERVICES

  • Search engine optimization (SEO)
  • Social media marketing
  • Email marketing
  • Content creation and marketing
  • Copywriting and editing
  • Creative design
  • Web design and development
  • Paid search advertising
  • Paid social advertising
  • Marketing automation
  • Landing page development
  • Data analysis
  • Video development
  • Web maintenance
  • Web audit
  • Strategy and marketing plan development
  • Brand development
  • Project management
  • Public relations
  • Market research

FAQs

What is a point?

A point is equivalent to one hour. All deliverables, like monthly ad management or social media graphics, are assigned a set point value. Clients are able to see clearly the number of points each deliverable requires.

Monthly and quarterly deliverables are determined in collaboration with the client and the appropriate number of points allocated.

What’s the difference between points and hourly billing?

Unlike hourly billing, which charges the Client according to time spent, the points system ensures that the Client pays for the deliverable itself, not the time our team spends on it.

Points remove the variability and unpredictability associated with hourly billing. No matter how long it takes our team to complete a deliverable, its point value remains the same.

The points assigned to each deliverable reflect the value of that deliverable - not the amount of time it takes our team to execute.

Will I get charged for calls and emails?

No, you will not pay for calls and emails. All campaign points are available for use on tactical deliverables to move your business forward, not for emails.

Account service - like calls and emails - is provided as part of the package at no additional cost.

Is there a long-term commitment?

Our contract is twelve months but includes a 30-day out after the first 90 days, so you can cancel at anytime after the first 90 days.

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