NüPOINT is a client-loving, research-hugging, strategy-believing, story-telling, design-creating, brand-making, web-developing, campaign-breathing, social media-planning, events-managing, results-getting, full-service agency with offices East and West.
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Case Study

A software developer was launching a new product to empower retailers to own the customer experience where it matters most: point of purchase.

How to make the brand stand out in a crowded field?

We integrated the design team with the account team on a deep dive into point-of-purchase technology. Defined the client’s sales targets, identified the unique selling proposition, and created a unifying visual identity and a compelling logo.

The Result

ThynkActive and its related Active UTP™ platform enables innovative customer touchpoints, supports unified commerce, and positions retailers to outpace the competition and secure the future.

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