A software developer was launching a new product to empower retailers to own the customer experience where it matters most: point of purchase.
How to make the brand stand out in a crowded field?
We integrated the design team with the account team on a deep dive into point-of-purchase technology. Defined the client’s sales targets, identified the unique selling proposition, and created a unifying visual identity and a compelling logo.
The ResultThynkActive and its related Active UTP™ platform enables innovative customer touchpoints, supports unified commerce, and positions retailers to outpace the competition and secure the future.