NüPOINT is a client-loving, research-hugging, strategy-believing, story-telling, design-creating, brand-making, web-developing, campaign-breathing, social media-planning, events-managing, results-getting, full-service agency with offices East and West.
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Case Study

A well established and respected law firm wanted to refresh their brand and website.

Their non-responsive website made the firm look out of date and smaller than reality. They also wanted to break out of that typical stuffy conservative approach, and yet be serious.

We utilized a modern elegant font for the logo that is easy to read but not a huge deviation from the past to keep some brand equity.

Then we grounded the firm’s persona with images of their gorgeous work environment, adding credibility, and authenticity.

Large colorful images of their lawyers were used to accentuate the approachable attitude of the company.

The Result

Overall – the brand, website, photography and video we produced are now inviting and true to the firm. A fresh new perspective on an old profession.

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