NüPOINT is a client-loving, research-hugging, strategy-believing, story-telling, design-creating, brand-making, web-developing, campaign-breathing, social media-planning, events-managing, results-getting, full-service agency with offices East and West.
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Case Study

A commercial printing client had a dream:

Shelf strips that link shoppers to nutrition information.

But how to convince grocers?

We listened hard. We researched harder. We talked with nutritionists. We talked with grocers. We heard the dream. We created a brand:

The Result

InteliChoice™, America’s most comprehensive database of nutrition attributes, integrates with a grocer’s existing website and with shoppers’ smartphones and tablets.

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