NüPOINT is a marketing agency.
The city of Wilmington, Delaware needed an agency to handle their multi-channel, “entertainment destination” marketing.
The end game was more exposure, more engagement, and more visitors downtown.
The central hub of our marketing efforts relied on the creation of a responsive website with everything you need to check out “what’s happening”
Print and digital ads featured genuine Wilmingtonian’s with upcoming events and venues of interest.
On a grass roots level, branded banners lined the streets.
A broadcast video was produced promoting the initiative.
540,794 unique visitors to the campaign website
1,836,308 website page views
11,000 unique visitors /mo.
36,000 page views /mo.
5,685 Facebook followers
2,472 email list subscribers
5,900 Twitter followers / 2,000 tweets /yr.
Direct mail distribution > 25,000 households
7,000,000 AD impressions /mo.
52+ e-blasts /yr.
50 events /yr + 2 “InWilmington Weeks”
20,000 attendance during each InWilmington Week
$400,000 /est. of economic activity in the city
*approx. numbers during our tenure as agency of record
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