NüPOINT is a client-loving, research-hugging, strategy-believing, story-telling, design-creating, brand-making, web-developing, campaign-breathing, social media-planning, events-managing, results-getting, full-service agency with offices East and West.
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Case Study
The city of Wilmington, Delaware needed an agency to handle their multi-channel, “entertainment destination” marketing. The end game was more exposure, more engagement, and more visitors downtown.
The central hub of our marketing efforts relied on the creation of a responsive website with everything you need to check out “what’s happening”
Print and digital ads featured genuine Wilmingtonian’s with upcoming events and venues of interest.
On a grass roots level, branded banners lined the streets.
A broadcast video was produced promoting the initiative.

The Result

The Result*: 540,794 unique visitors to the campaign website 1,836,308 website page views 11,000 unique visitors /mo. 36,000 page views /mo. 5,685 Facebook followers 2,472 email list subscribers 5,900 Twitter followers / 2,000 tweets /yr. Direct mail distribution > 25,000 households 7,000,000 AD impressions /mo. 52+ e-blasts /yr. 50 events /yr + 2 “InWilmington Weeks” 20,000 attendance during each InWilmington Week $400,000 /est. of economic activity in the city *approx. numbers during our tenure as agency of record

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